4 key ways AI changed the Big Four in 2025
Deloitte, KPMG, PwC, and EY make up the Big Four professional services firms. Emanuele Cremaschi//Getty Images, Craig T Fruchtman/Getty Images, Joan Cros/NurPhoto,, Joan Cros/NurPhoto via Getty Images...
Deloitte, KPMG, PwC, and EY make up the Big Four professional services firms. Emanuele Cremaschi//Getty Images, Craig T Fruchtman/Getty Images, Joan Cros/NurPhoto,, Joan Cros/NurPhoto via Getty Images...
Coca-Cola's holiday ad, featuring AI, got mixed feedback. YouTube/@Coca-Cola Marketers embraced AI in 2025. There were also some high-profile AI hiccups in advertising. From McDonald's to Meta, here's...
I wouldn’t be doing what I’m lucky enough to do for a living without Mario games. Heck, I’m not sure I’d even be playing video games if not for Mario. And so, when I reviewed Super Mario Odyssey for I...
A day on from the official reveal of LEGO Smart Brick , the company has responded to concerns that its big announcement poses a risk to its core basis in physical play. Speaking to IGN, LEGO exec Fede...
If you have an iPhone, the Apple Watch is the best smartwatch for you. But there was only one Apple Watch when the smartwatch launched in 2015. A decade later, you’ve got three flavors to choose from:...
Getty Images; Alyssa Powell/BI A few times a week, Jonathan Freidin, a medical malpractice attorney in Miami, says he'll notice that people will fill out his firm's client contact sheet with text litt...
Getty Images; Alyssa Powell/BI Daters are using AI to slide into the DMs and craft Hinge profiles. Three singles told Business Insider that they had used ChatGPT for pick-up lines, dating app bios, an...
Hey, fellow Undertale and Deltarune fan. Did you know there was a Deltarune ARG going on? Did you know it's technically been going on for three years now? Yeah, neither did I! I first learned about th...
The screen they play on may be small, but for competitors in the 2025 PUBG MOBILE Global Championship (PMGC), the tournament is anything but. Between 12-14 December, 16 teams from all around the world...
It’s hard to buy a bad pair of wireless earbuds these days, and with constant discounts and deals wherever you look, now is as good a time as any to splurge on the pair you’ve been eyeing. The market ...
Getty Images; Angle Bush; Moonvalley; Rebecca Zisser/BI Since OpenAI launched ChatGPT in November 2022, the AI sector has undergone a significant transformation. Model capabilities have advanced, agen...
It may only be January, but I say it’s never too early to look towards the future and try to predict what the best games of 2026 will end up being. I don’t have a crystal ball or some sort of undiagno...
Getty Images; Tyler Le/BI Branda Statman has had some "scary times" on LinkedIn . Not scary in terms of worrying about her safety — scary in terms of embarrassment. Statman, a brand mana...
Sony’s Bravia 8 II remains one of the best OLED TVs you can buy, and Super Bowl deals will likely make in an unbeatable value. Things are looking bright for those who want to nab a great TV in 2026 at...
📋 Key Facts ✓ Power outage affected about 130,000 customers at its peak in San Francisco on December 21, 2025 ✓ Waymo autonomous SUVs w...
In the fall of 2025, I had the great pleasure of attending Tokyo Game Show, a trip that also naturally included a few pit stops to meet local developers and see what they were up to. On the very last ...