Key Facts
- ✓ The restaurant business adapts to large-scale changes.
- ✓ Tourist flows are becoming more internal Russian due to understandable reasons.
- ✓ BoscoRuBar opened in the GUM department store.
- ✓ GUM is located at Red Square, house 3.
- ✓ GUM is visited by nearly everyone walking through Moscow.
Quick Summary
The restaurant business is continuously adapting to large-scale changes. Currently, tourist flows are becoming increasingly domestic due to understandable reasons. In response to this shift, a new dining establishment called BoscoRuBar has opened its doors.
The venue is located in the GUM department store, situated at Red Square, house 3. This location is strategic, as GUM is a destination that nearly every person walking through Moscow eventually visits. The venue caters to internal Russian travelers looking to sightsee, shop, or eat.
Adapting to Market Shifts
The restaurant industry is known for its ability to adapt to major shifts in the market. Currently, there is a distinct trend where tourist activity is becoming more focused within the country. This evolution has led to strategic openings designed to serve the domestic traveler.
The decision to open BoscoRuBar is a direct response to these changes. By situating the restaurant in a high-traffic area, the business aims to capture the attention of visitors exploring their own country.
Strategic Location at GUM
The new establishment is located in the GUM department store. This historic retail complex is a central hub for anyone visiting the capital. Its address is Red Square, house 3, placing it in one of the most iconic locations in the city.
Foot traffic in this area is consistently high. The logic behind the opening is simple: eventually, every person who walks around Moscow enters GUM. They may enter for various reasons, including:
- Sightseeing and viewing the architecture
- Purchasing goods from retail stores
- Dining at food establishments
Target Audience: Domestic Travelers
The primary target for BoscoRuBar is the internal Russian traveler. The venue is designed to accommodate those traveling within the country rather than international visitors. This focus aligns with the current state of tourism flows.
By catering to this specific demographic, the establishment ensures it meets the needs of the majority of visitors currently frequenting the city's landmarks. The restaurant serves as a place to eat and rest while exploring the Krasnaya Ploshchad area.
Conclusion
The opening of BoscoRuBar highlights the resilience of the restaurant business. It demonstrates how businesses can pivot to serve changing demographics. Located in the heart of Moscow at GUM, the venue is well-positioned to serve the growing number of domestic travelers.
