BYD Brazil Sales Record 2025: Market Redefined

BYD has established a new benchmark in the Brazilian automotive sector by selling over 100,000 vehicles in 2025. This achievement marks a historic moment for the brand, which has rapidly ascended to become the primary reference in the electrification of national mobility.

The company's dominance is evident across multiple metrics. In the specific segments of electrified vehicles, BYD commands the majority of the market. The recent operational start of the Camaçari factory has further accelerated this growth, allowing for local production and a more aggressive expansion strategy.

Key highlights of BYD's 2025 performance include:

• Market leadership in electric vehicles with 68.89% participation
• Significant presence in the hybrid segment with 24.03% of sales
• Expansion of the dealership network to more than 200 stores
• Ranking as the sixth largest automaker in the general market

The year 2025 represents a turning point for BYD in Brazil, characterized by a sales volume that exceeded the 100,000 vehicle mark. This volume of sales confirms the growing preference of Brazilian consumers for electric and super-hybrid technologies. The brand has successfully consolidated its position as the main protagonist in this sector.

BYD's strategy focuses on the electrified segment, where it holds a commanding lead. The company's market share in pure electric vehicles stands at 68.89%, indicating a near-monopoly in this specific category. Furthermore, the brand has made significant inroads into the hybrid market, capturing 24.03% of national sales in this segment.

This commercial success translates into a strong position within the broader automotive ranking. BYD currently occupies the sixth position among all automakers operating in the country. When analyzing sales directed specifically to the retail market, the company's standing improves even further, moving up to the fifth position.

A critical factor in BYD's accelerated growth is the operationalization of its new manufacturing plant located in Camaçari, Bahia. This facility represents a strategic asset for the company, enabling the local production of vehicles that were previously imported. The factory focuses on manufacturing 100% electric models and super-hybrid vehicles.

The local production capacity allows BYD to respond more effectively to the high market demand. It also serves as a cornerstone for the company's expansion strategy, particularly regarding the strengthening of direct sales channels. By manufacturing within Brazil, BYD enhances its logistical efficiency and reduces dependency on international supply chains.

In parallel with manufacturing, BYD has aggressively expanded its commercial footprint. The network of authorized dealerships has grown at an accelerated pace, recently surpassing the milestone of 200 operational stores across the nation. This physical presence ensures that the growing number of interested consumers has access to sales and service points.

Since the delivery of its first vehicle in Brazil in April 2022, BYD has accumulated impressive figures. The total number of electric and plug-in hybrid vehicles emplacados in the country has surpassed 200,000 units. This cumulative volume reinforces the narrative of a true revolution in the national automotive sector.

The company's performance is not limited to national averages but is also visible in regional capitals. BYD has achieved market leadership in cities such as Natal, while maintaining prominent positions in Salvador, Brasília, and Maceió.

Regarding future goals, BYD maintains a clear objective: to lead the Brazilian automotive market by 2030. The company views 2025 not as a final destination but as the beginning of a new phase of modernization for the local industry.

Leadership at BYD do Brasil views the current scenario with high optimism. The company believes that the results achieved in 2025 are precursors to further growth and market consolidation. The sentiment is that BYD is currently at the vanguard of a movement that is modernizing the entire industrial sector.

Alexandre Baldy, who serves as the vice-presidente sênior da BYD do Brasil and head de marketing e comercial da BYD Auto, provided commentary on the company's trajectory. He emphasized the belief that the current success is merely the start of a larger process.

“Temos certeza de que é apenas o começo, estamos muito otimistas com os próximos passos e os resultados que virão nessa nova fase de modernização da indústria, que tem a BYD na vanguarda deste movimento”

This statement underscores the company's commitment to maintaining its leadership role in the ongoing transformation of the automotive landscape.