Xavier Grasset on Tesla, Elon Musk, and Career

Catalan journalist Xavier Grasset i Foraster has shared his thoughts on vehicle ownership and the evolution of tech leadership. Grasset, a veteran of the Catalan media landscape, revealed that he purchased a Tesla more than four years ago. While he remains satisfied with the vehicle itself, he noted a distinct change in the public persona of Elon Musk since that time.

Beyond his automotive choices, Grasset discussed his professional trajectory, which began in local radio stations such as Ràdio Salou and Ràdio Reus. He also recalled a pivotal moment in his life regarding a BMW purchase during the construction boom. Initially hesitant due to the vehicle's prestige, he eventually embraced the purchase, reasoning that his hard work entitled him to enjoy the fruits of his labor. Today, Grasset continues to connect with audiences through his afternoon program, La Selva.

Journalist Xavier Grasset recently opened up about his experience owning an electric vehicle from the manufacturer Tesla. Grasset disclosed that he bought the car approximately four years ago. At that time, his perception of the company's founder, Elon Musk, was significantly different from how he views Musk's current public image.

Despite the shift in his opinion regarding the leadership, Grasset emphasized that he remains a satisfied customer regarding the product itself. He stated that the vehicle has met his expectations, separating the performance of the car from the controversies surrounding its creator. Grasset's comments highlight a common dilemma for consumers: balancing product satisfaction with the evolving public persona of corporate figures.

Grasset also reflected on a specific period in his life involving a desire for a BMW. For years, he felt a sense of hesitation, or reparo, about purchasing such a vehicle. This hesitation was largely influenced by the economic climate during the construction boom.

During that era, Grasset observed that many of his former schoolmates and laborers were earning substantial incomes and driving luxury cars. This observation shifted his perspective. He reasoned that since he was also working hard and earning a living, he was entitled to purchase the car he wanted. He concluded, "Entonces pensé que yo también trabajaba y quería tener el mío" ("Then I thought that I also worked and wanted to have mine").

Born in Vila-seca, Tarragona in 1963, Xavier Grasset i Foraster (formerly known as Xavier Graset) built a formidable career in journalism. He studied Ciencias de la Información (Information Science) at the Universitat Autònoma de Barcelona. His professional journey began in the local press, specifically with community radio stations like Ràdio Salou and Ràdio Reus. These early roles were instrumental in teaching him how to listen and report on the events happening around him.

Over the years, Grasset expanded his reach, collaborating with major media outlets such as El Temps, El Periódico de Catalunya, La Vanguardia, Metro, and El Punt Avui. Since 2006, he has held significant roles in broadcasting, including:

• Directing and presenting L’Oracle on Catalunya Ràdio.
• Hosting Més 324 on the channel 3/24.
• Currently presenting La Selva, a daily afternoon program.

His current program, La Selva, is described as a space that successfully combines sections of current affairs, entertainment, culture, and lifestyle.

Xavier Grasset remains a significant figure in Catalan media, balancing his role as a daily broadcaster with personal reflections on technology and consumerism. His candid discussion about his Tesla purchase illustrates the complex relationship between consumers and the public figures behind major brands. Furthermore, his recollection of the BMW purchase serves as a testament to his personal philosophy on work and reward. As he continues to guide audiences through the news on La Selva, Grasset's insights offer a relatable perspective on navigating modern life and consumer choices.