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5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks

Coca-Cola's holiday ad, featuring AI, got mixed feedback. YouTube/@Coca-Cola Marketers embraced AI in 2025. There were also some high-profile AI hiccups in advertising. From McDonald's to Meta, here's...

Dec 26Business InsiderTechnologyImpact

The rise of the AI wingman

Getty Images; Alyssa Powell/BI Daters are using AI to slide into the DMs and craft Hinge profiles. Three singles told Business Insider that they had used ChatGPT for pick-up lines, dating app bios, an...

Dec 26Business InsiderTechnologyImpact

I visited Nespresso's NYC flagship, with free coffee and a speakeasy. It showed me how brands want to be our identity.

Nespresso opened a nearly 14,000 square-foot flagship in Manhattan. Alice Tecotzky I visited Nespresso's nearly 14,000 square-foot NYC store, which offers free coffee and a speakeasy. Between choosing...

1dBusiness InsiderlifestyleImpact

I've lived in India my whole life. First-time visitors to my country always make these 5 mistakes.

Spiti Valley captionTK Poonam Binayak As someone born and raised here, I've explored all of India and met many first-time tourists. I've also seen visitors make the same mistakes when planning and emb...

3dBusiness InsiderlifestyleImpact

I rode in business and first class on Amtrak's NextGen Acela, the fastest train in the US. Here's how they compared.

The author traveled in first and business class on the Amtrak NextGen train. Joey Hadden/Business Insider The Amtrak NextGen Acela is the fastest train in the US. I booked a business-class ticket from...

4dBusiness InsiderlifestyleImpact

A dietitian shares 3 New Year's weight-loss trends to avoid, from intermittent fasting to trendy supplement stacks

Maddie Pasquariello, a registered dietitian, warned against popular social media diet trends that become popular in the new year. Sophia Sahara January is a popular time for joining gyms and starting ...

Jan 5Business InsiderHealth

I stopped being the first to reach out to friends. It made me realize I don't need to be liked by everyone.

At 37, the author has decided to stop always being theone who initiates contact with friends. Courtesy of the author The author stopped always initiating contact with friends to assess true connection...

Jan 3Business InsiderlifestyleImpact

I spent 2 weeks in Italy. Here are 5 things I'm glad I brought with me, and 2 I should've left at home.

I realized I should've packed more versatile clothing for my trip to Italy. Chloe Caldwell I travel to northern Italy often and have a good idea of what to pack. However, I still find myself bringing ...

Jan 3Business InsiderlifestyleImpact

Target doesn't get enough credit for its healthy grocery options. These are my dietitian-approved picks from the store.

The author, a dietitian and mother of two young kids, said that Target should get more credit for its healthy grocery options. Delpixart/Getty Images I'm a dietitian and mom of two little kids, and I ...

Jan 3Business Insiderlifestyle

My wife loves to talk nonstop, but I love silence and alone time. We came to an agreement that saved our marriage.

The author and his wife struggled with communication at first. Courtesy of Kimanzi Constable My wife loves chatting and needs to talk out everything, while I'm an introvert and prefer silence. We stru...

Dec 30Business InsiderlifestyleImpact

The 5 red flags a Michelin-star pastry chef looks for when visiting a bakery

Chelsea Jia Feng/BI Michelin-star pastry chef Camari Mick shared the red flags she looks for at upscale bakeries. Filled cannoli shouldn't sit in a pastry case for long, and bread shouldn't be wrapped...

Dec 29Business Insiderlifestyle

I've been on over a dozen cruises, but one unexpected voyage stood out among the rest

I took a cruise to Alaska and had an incredible time. Jacqueline Dole I've been on lots of cruises, but my sailing to Alaska on the Disney Wonder really stands out. From the exciting excursions to the...

6dBusiness InsiderlifestyleImpact

Amazon, Walmart, Target, and more are offering extended returns for holiday purchases — but exceptions and fees could apply

An Amazon return center inside a Kohl's department store. Kohl's Many retailers are extending their typical returns period for items bought during the holiday season. Amazon, Walmart, Target, and more...

Dec 31Business Insidereconomics

Muscle mommies want more protein — and brands are racing to feed them

Women, seeking muscle gains and weight loss, are driving innovation in the protein snack segment. Mohammed Saad/Anadolu via Getty Images Women, seeking muscle gains and weight loss, are increasing the...

Dec 27Business InsiderlifestyleImpact

I tried 14 high-protein drinks and ranked them from worst to best

I compared 14 high-protein chocolate drinks, including Core Power, Muscle Milk, and Boost. Kristine Villarroel/Business Insider High-protein drink options have been expanding, from shakes to water and...

1dBusiness InsiderHealthImpact

I left Big Tech to start an herbal alcohol alternative. My sober-friendly brand is gaining traction with stressed executives.

Altar Native founder Yasmin Santos stands behind her "beyond booze" bar, mixing a non-alcoholic drink. Courtesy of Yasmin Santos Yasmin Santos, a former Meta ad specialist, turned her "kit...

6dBusiness Insiderlifestyle

I tried the famous $140 cake that Tom Cruise gifts to his celebrity friends every holiday season

I tried the famous cake that Tom Cruise sends to his Hollywood friends every Christmas. Gilbert Flores/Variety via Getty Images I tried the famous "Tom Cruise Cake," which the actor sends to a...

Dec 26Business InsiderEntertainment

A value-conscious shift in customer behavior is rocking the restaurant world. Brands are grappling with these 8 questions.

The restaurant industry is grappling with major changes this year — and there are big questions about finances, consumer behavior, and labor issues on operators' minds. Scott Suchman/For The Was...

4hBusiness InsiderlifestyleImpact

I'm the CEO of Beyond Yoga. I hike out my back door in the mornings, and I'm a creature of habit with food.

Nancy Green. Beyond Yoga This as-told-to essay is based on a conversation with Nancy Green, the CEO of Beyond Yoga, who's based in the San Francisco Bay Area. It's been edited for length and clarity. ...

3dBusiness InsiderlifestyleImpact

A week of taking care of my 8 and 2-year-old grandkids left me exhausted. It also taught me we all need a little grace.

The author took care of her grandsons for a week. Courtesy of the author A toddler's bathroom accident led to an unexpected lesson on grace and patience. The author struggled with frustration but witn...

Jan 4Business InsiderlifestyleImpact

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5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks

The rise of the AI wingman

I visited Nespresso's NYC flagship, with free coffee and a speakeasy. It showed me how brands want to be our identity.

I've lived in India my whole life. First-time visitors to my country always make these 5 mistakes.

I rode in business and first class on Amtrak's NextGen Acela, the fastest train in the US. Here's how they compared.

A dietitian shares 3 New Year's weight-loss trends to avoid, from intermittent fasting to trendy supplement stacks

I stopped being the first to reach out to friends. It made me realize I don't need to be liked by everyone.

I spent 2 weeks in Italy. Here are 5 things I'm glad I brought with me, and 2 I should've left at home.

Target doesn't get enough credit for its healthy grocery options. These are my dietitian-approved picks from the store.

My wife loves to talk nonstop, but I love silence and alone time. We came to an agreement that saved our marriage.

The 5 red flags a Michelin-star pastry chef looks for when visiting a bakery

I've been on over a dozen cruises, but one unexpected voyage stood out among the rest

Amazon, Walmart, Target, and more are offering extended returns for holiday purchases &mdash; but exceptions and fees could apply

Muscle mommies want more protein &mdash; and brands are racing to feed them

I tried 14 high-protein drinks and ranked them from worst to best

I left Big Tech to start an herbal alcohol alternative. My sober-friendly brand is gaining traction with stressed executives.

I tried the famous $140 cake that Tom Cruise gifts to his celebrity friends every holiday season

A value-conscious shift in customer behavior is rocking the restaurant world. Brands are grappling with these 8 questions.

I'm the CEO of Beyond Yoga. I hike out my back door in the mornings, and I'm a creature of habit with food.

A week of taking care of my 8 and 2-year-old grandkids left me exhausted. It also taught me we all need a little grace.

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5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks

The rise of the AI wingman

I visited Nespresso's NYC flagship, with free coffee and a speakeasy. It showed me how brands want to be our identity.

I've lived in India my whole life. First-time visitors to my country always make these 5 mistakes.

I rode in business and first class on Amtrak's NextGen Acela, the fastest train in the US. Here's how they compared.

A dietitian shares 3 New Year's weight-loss trends to avoid, from intermittent fasting to trendy supplement stacks

I stopped being the first to reach out to friends. It made me realize I don't need to be liked by everyone.

I spent 2 weeks in Italy. Here are 5 things I'm glad I brought with me, and 2 I should've left at home.

Target doesn't get enough credit for its healthy grocery options. These are my dietitian-approved picks from the store.

My wife loves to talk nonstop, but I love silence and alone time. We came to an agreement that saved our marriage.

The 5 red flags a Michelin-star pastry chef looks for when visiting a bakery

I've been on over a dozen cruises, but one unexpected voyage stood out among the rest

Amazon, Walmart, Target, and more are offering extended returns for holiday purchases &mdash; but exceptions and fees could apply

Muscle mommies want more protein &mdash; and brands are racing to feed them

I tried 14 high-protein drinks and ranked them from worst to best

I left Big Tech to start an herbal alcohol alternative. My sober-friendly brand is gaining traction with stressed executives.

I tried the famous $140 cake that Tom Cruise gifts to his celebrity friends every holiday season

A value-conscious shift in customer behavior is rocking the restaurant world. Brands are grappling with these 8 questions.

I'm the CEO of Beyond Yoga. I hike out my back door in the mornings, and I'm a creature of habit with food.

A week of taking care of my 8 and 2-year-old grandkids left me exhausted. It also taught me we all need a little grace.

Amazon, Walmart, Target, and more are offering extended returns for holiday purchases — but exceptions and fees could apply

Muscle mommies want more protein — and brands are racing to feed them

Amazon, Walmart, Target, and more are offering extended returns for holiday purchases — but exceptions and fees could apply

Muscle mommies want more protein — and brands are racing to feed them