Nearly Half of Russians Plan Travel in New Year

A comprehensive study conducted by the media holding company Rambler&Co in partnership with СберСтрахование (SberInsurance) has revealed significant travel intentions among the Russian population. The research, carried out during the pre-holiday period, indicates that almost every second Russian is planning to embark on a journey in the new year.

This data point serves as the primary finding of the joint investigation, shedding light on the leisure plans of millions of citizens. The collaboration between a major media entity and a leading insurance company provides a robust dataset reflecting national travel aspirations.

The joint research initiative between Rambler&Co and СберСтрахование offers a clear view into the upcoming year's travel landscape. Conducted in the weeks leading up to the New Year, the survey captured the immediate plans and aspirations of the Russian public. The core finding is striking: почти каждый второй россиянин (nearly every second Russian) intends to travel.

This statistic is a key indicator of consumer confidence and the importance placed on recreation. The partnership between a media holding company and an insurance firm suggests that the data covers both the desire to travel and the practical considerations of trip security and planning.

The high percentage of Russians planning trips signals a potentially robust year for the domestic and international tourism sectors. A figure approaching 50% represents a massive market of travelers, likely to drive demand for flights, accommodation, and tour packages. The study's timing, conducted in the предновогодний период (pre-holiday period), captures intentions at a critical time for travel booking.

Businesses in the travel industry can view this data as a positive forecast for the coming months. The findings from Rambler&Co and СберСтрахование suggest that travel is a non-negotiable priority for a significant portion of the population, regardless of broader economic conditions.

The research was specifically framed as a совместное исследование (joint study), highlighting the collaborative effort between the two organizations. Rambler&Co provided the media and data analysis perspective, while СберСтрахование contributed insights from the insurance and risk management side of travel.

The survey was conducted in a specific timeframe, the pre-holiday period, which is often when individuals finalize their plans for the immediate future. This methodology ensures that the data reflects concrete intentions rather than vague long-term goals.

In summary, the joint study by Rambler&Co and СберСтрахование paints a clear picture of travel intentions in Russia. The headline figure—that nearly every second Russian plans to travel—serves as a powerful testament to the enduring appeal of tourism. As the new year unfolds, these findings will likely be validated by actual travel data, confirming the predictive power of such pre-holiday surveys. The data stands as a key metric for understanding consumer behavior in the current economic climate.