France Proposes New Rules for Influencers

Arthur Delaporte and Stéphane Vojetta have submitted a comprehensive report to the French government. These two politicians were instrumental in creating the 2023 'influencer law.' The new report contains 78 recommendations designed to regulate new trends in the influencer market.

The government requested this report to address evolving challenges. The proposals specifically focus on live streaming, donation appeals, and the use of artificial intelligence. These recommendations are set to prefigure a future legislative project. The goal is to update the legal framework to better manage the rapidly changing landscape of social media influence.

The French government has taken a proactive step toward regulating the digital influencer space. Arthur Delaporte and Stéphane Vojetta were the key figures behind the 2023 legislation known as the 'influencer law.' Following a request from the government, they have now developed a new set of proposals.

Their recent work involves a detailed report that outlines 78 distinct recommendations. These suggestions are not merely advisory; they are intended to form the basis of a new legislative project. The government's request highlights a commitment to continuously monitor and adjust regulations for the digital economy.

The new recommendations aim to address specific, modern phenomena within the influencer industry. The report identifies several key areas requiring regulatory attention. These areas represent the 'new trends' mentioned in the government's request.

The primary targets for regulation include:

• Live Videos: Real-time broadcasting on social media platforms.
• Donation Appeals: Requests for financial support from followers.
• Artificial Intelligence: The use of AI in creating or managing content.

By focusing on these elements, the report seeks to close potential loopholes. The rapid evolution of technology often outpaces existing laws. This initiative attempts to bridge that gap effectively.

The 78 recommendations serve a specific procedural purpose. They are designed to prefigure a future project of law. This means the ideas outlined in the report will likely be translated into formal legislation in the near future.

The process involves:

1. Submission of the report by Delaporte and Vojetta.
2. Review by the government.
3. Drafting of a formal bill based on the recommendations.
4. Submission of the bill to the legislative process.

This structured approach ensures that the regulations are well-researched before becoming law. The involvement of the original authors of the 2023 law provides continuity and expertise.

If adopted, these regulations could significantly impact how influencers operate in France. The specific focus on live videos and donations suggests a move toward greater financial transparency. Influencers who rely on real-time engagement and direct financial contributions from their audience may face new compliance requirements.

The inclusion of artificial intelligence in the recommendations is particularly forward-looking. As AI tools become more prevalent in content creation, regulators are looking to establish rules early. This proactive stance aims to ensure ethical standards and protect consumers from potential deception.