TV3 New Year's Eve Broadcast Heavy on Ads

The 2026 New Year's Eve broadcast on TV3 was defined by heavy commercial integration and advertising interruptions. Hosted by Laura Escanes and Miki Nuñez, the program utilized nearly every aspect of the presentation for promotional purposes, ranging from fashion choices to the final toast.

The broadcast featured a specific interruption at 23:55 hours for a drone show intended to insert advertisements. Additionally, the network used the prime time leading up to midnight to promote its own upcoming content, including Fanzone, La Travessa, and Eufòria. The overall presentation was marked by constant branding, with the graphic design of the countdown clocks and the terrace setup serving as billboards for sponsors.

The broadcast began with significant commercial intrusion that set the tone for the evening. The hosts, Laura Escanes and Miki Nuñez, appeared on a terrace that served as a showcase for two specific brands, effectively turning the set design into an advertisement.

Fashion sponsorship was a dominant theme throughout the night. The design of the hosts' dresses was explicitly promoted, and the graphic overlay of the broadcast consistently featured the name of the primary sponsor. This level of integration ensured that the brand was visible at all times during the event.

The commercial focus extended to the very end of the program. The traditional midnight toast was not a neutral gesture; the hosts specifically chose to drink the beer brand that had purchased the most advertising time during the broadcast, turning the celebratory moment into a final paid promotion.

One of the most jarring aspects of the broadcast was the timing of a specific advertising break. At 23:55 hours, just five minutes before the new year, the program cut away from the hosts to feature a drone show.

According to the broadcast analysis, this visual spectacle was not included for entertainment value alone. Instead, the drone show was utilized specifically to insert advertisements into the broadcast stream during a critical viewing window.

The promotion was also aggressive in the moments immediately preceding the countdown. The network took advantage of the high viewership to push domestic promotion, highlighting the successes of 3Cat from the previous year and teasing future programming to the audience.

Beyond external advertising, the broadcast served as a platform for internal marketing. The hosts discussed the network's achievements in 2025 and looked ahead to the 2026 schedule.

Specific upcoming shows were highlighted to the audience during the lead-up to midnight. The promoted lineup included:

• Fanzone
• La Travessa
• Eufòria

This strategy ensured that the high-traffic New Year's Eve slot generated interest in future content, maximizing the value of the audience's attention for the network's own portfolio.