Amanda Luther is a managing director and senior partner at BCG. Courtesy of Boston Consulting Group Amanda Luther, a senior partner at BCG , starts her day at 7 a.m. Luther leads AI strategy for clien...
Coca-Cola's holiday ad, featuring AI, got mixed feedback. YouTube/@Coca-Cola Marketers embraced AI in 2025. There were also some high-profile AI hiccups in advertising. From McDonald's to Meta, here's...
When you have a series that's consistently gotten new games for almost 40 years, you have to think about how younger generations will be able to play them. That, and, of course, thinking about your bo...
Getty Images; Angle Bush; Moonvalley; Rebecca Zisser/BI Since OpenAI launched ChatGPT in November 2022, the AI sector has undergone a significant transformation. Model capabilities have advanced, agen...
If you choose to get an extra controller for your Nintendo Switch 2, you can spend a lot — and get a lot in return. Buying Nintendo’s own $89 Switch 2 Pro Controller , for instance, will net you the c...
Not every good gaming mouse costs more than $100. There are plenty of perfectly capable options that you can find for an absolute steal, like our favorite budget gaming mouse, the SteelSeries Rival 3 ...
God of War’s Norse-set masterpieces has cemented it as one of PlayStation’s most iconic franchises . Born during the PS2 era, the God of War franchise made a name for itself with excellent action game...
You can get a second-gen (but still worthy) Kindle Scribe for a considerable discount. When it comes to finding a device to read ebooks, you have a few options to choose from. You can always buy a tab...