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Key Facts

  • Xiaomi launched the 17 Ultra during the Christmas period.
  • The phone drops the extra rear display found on the 17 Pro.
  • A manual zoom ring is built into the camera island.
  • The rotating zoom is exclusive to the Leica edition.
  • This is the first Xiaomi phone to include Leica's red dot logo.
  • The ring can be reprogrammed for exposure or focus.

Quick Summary

Xiaomi has officially launched its top flagship phone for the year, the 17 Ultra, utilizing the Christmas period for the release. This new model marks a significant design departure from its predecessor, the 17 Pro, by dropping the secondary rear display that served as a key selling point for that device. Instead, the 17 Ultra introduces a manual zoom ring built directly into the phone's camera island, offering users tactile control over zoom functions.

This rotating zoom mechanism is exclusive to the new Leica edition of the phone. This special edition also features distinct aesthetic touches, including the first-ever inclusion of Leica's signature little red dot logo on a Xiaomi device. Beyond the hardware changes, the Leica version includes custom software enhancements such as unique film simulation effects and physical accessories like a lens cap. The zoom ring itself is versatile; it can be reprogrammed to control other camera settings like exposure or focus, depending on user preference.

Design Evolution: From Pro to Ultra 📱

The launch of the 17 Ultra signals a strategic shift in design philosophy for Xiaomi's flagship lineup. While the previous 17 Pro relied heavily on a secondary rear display as its primary marketing hook, the new Ultra model abandons this feature entirely. This decision allows the company to focus on other innovative hardware solutions, specifically within the camera system.

The removal of the rear display creates a cleaner aesthetic and potentially frees up internal space for other components. By removing this feature, Xiaomi is signaling that the camera performance and user interaction with the camera system are the new priorities for the Ultra tier. The focus has moved from a novelty display to functional, professional-grade camera controls.

The Leica Partnership and Exclusive Features 🎞️

The Leica edition of the 17 Ultra represents a deeper level of collaboration between the Chinese manufacturer and the legendary German optics company. This specific variant is the first Xiaomi phone to ever carry Leica's iconic little red dot logo, a mark traditionally reserved for high-end photography equipment. This branding move elevates the device's status in the competitive smartphone market.

Exclusive to this edition, the phone features a textured finish on the sides, distinguishing it visually from standard models. The partnership extends beyond aesthetics to software, where users gain access to unique film simulation effects. These effects mimic the look of classic film stocks, appealing to photography enthusiasts who value color science and image character.

Included physical accessories further enhance the professional feel of the device. The package contains a lens cap, a feature rarely seen on smartphones, reinforcing the idea that the camera is the central focus of this device. These additions collectively aim to bridge the gap between mobile photography and traditional camera experiences.

The Manual Zoom Ring: Hardware Innovation 🔄

The centerpiece of the 17 Ultra Leica edition is the manual zoom ring. This hardware component is built directly into the phone's camera island, providing a physical mechanism for zooming. This tactile approach contrasts with the standard digital zoom controls found on most modern smartphones, offering a more deliberate and precise user experience.

The ring is not limited to zoom functions alone. It features programmability, allowing users to reassign the rotation action to other camera parameters. Users can map the ring to control exposure or focus, effectively turning the camera interface into a more versatile control surface. This flexibility caters to advanced users who prefer manual adjustments over automated settings.

By integrating this mechanical element, Xiaomi addresses the demand for physical controls in an increasingly touch-screen dominated world. The tactile feedback of a rotating ring allows for finer adjustments that can be difficult to achieve on a glass screen, particularly in challenging lighting conditions or when wearing gloves.

Market Position and Availability 📅

Xiaomi timed the release of the 17 Ultra to coincide with the Christmas period, a strategic window for consumer electronics sales. Launching during the holiday season maximizes visibility and capitalizes on increased purchasing activity. As the company's top flagship for the year, the device is positioned to compete directly with other premium smartphones on the market.

The distinction between the standard Ultra and the Leica edition creates a tiered offering. While the standard model focuses on core performance and the removal of the rear display, the Leica edition targets a niche audience of photography aficionados. This segmentation allows Xiaomi to appeal to a broader range of consumers while maintaining a high-end halo product.

Availability of the Leica edition may be limited compared to the standard model due to the specialized branding and accessories. Consumers interested in the manual zoom ring and the Leica red dot logo will need to seek out this specific variant. The launch confirms Xiaomi's commitment to pushing boundaries in mobile photography hardware.