Key Facts
- ✓ TCL is launching its new X11 series of TVs at CES 2026.
- ✓ The series features SQD-Mini LED display tech for more accurate color.
- ✓ The TVs include up to 20,000 dimming zones.
- ✓ The X11 series is one of the first with Gemini settings control.
Quick Summary
TCL has officially unveiled its latest flagship television lineup, the X11 series, during CES 2026. This new series introduces advanced SQD-Mini LED display technology, designed to provide superior color accuracy and deeper contrast.
A standout feature of the X11 series is its integration of Gemini settings control, making it one of the first televisions to utilize this specific AI interface for user adjustments. The display hardware boasts impressive specifications, including up to 20,000 individual dimming zones, which allows for precise backlight control and enhanced HDR performance.
The announcement highlights TCL's continued push into the premium TV market, leveraging both display innovation and smart assistant integration to differentiate its products. The combination of high-end visual specs and AI-driven functionality positions the X11 series as a competitive player in the 2026 television landscape.
CES 2026: The Launch Event
The annual CES technology trade show in Las Vegas served as the backdrop for TCL's major announcement. As a leading global consumer electronics brand, TCL utilized the high-profile event to showcase its technological roadmap for the coming year. The reveal of the X11 series underscores the company's strategy to compete at the highest tier of the television market.
During the presentation, TCL executives detailed the specifications of the new flagship models. The focus was heavily placed on the synergy between hardware and software. By choosing CES as the launch platform, TCL ensures immediate global visibility among industry analysts, retailers, and consumers looking for the latest innovations in home entertainment.
SQD-Mini LED Display Technology
The core of the X11 series is the new SQD-Mini LED display technology. This advancement is engineered to deliver significantly more accurate color reproduction compared to previous generations. The technology focuses on improving the precision of light management within the screen.
One of the most critical metrics for high-end displays is the number of dimming zones, which dictates how finely the backlight can be controlled. The X11 series supports up to 20,000 dimming zones. This high density allows the TV to display deep blacks alongside bright highlights without 'blooming' or loss of detail, a key requirement for premium HDR content.
Integration of Gemini Settings Control
In a move to modernize the user interface, TCL has incorporated Gemini settings control into the X11 series. This integration marks the television as one of the first in the industry to feature this specific AI capability. The system is designed to allow users to adjust picture settings, volume, and other parameters using natural language commands.
The partnership with Gemini suggests a shift toward more intuitive, conversational interactions with smart devices. Instead of navigating complex on-screen menus, users can simply speak their preferences to the TV. This feature aims to simplify the setup process and make the advanced features of the X11 series more accessible to the average user.
Market Impact and Future Outlook
The release of the X11 series positions TCL aggressively within the competitive premium TV segment. By combining SQD-Mini LED hardware with Gemini software, TCL is addressing both the visual and experiential demands of modern consumers. This dual-pronged approach is likely to influence competitors' strategies in the near future.
As the television market continues to evolve, the integration of AI assistants into display technology is becoming a standard expectation. The X11 series serves as a benchmark for what consumers can expect from flagship models in 2026. The success of this lineup will depend on how well the Gemini integration functions in real-world scenarios and whether the display technology lives up to its promised specifications.




