Strategy Acquires 1,229 Bitcoin for $109 Million

Strategy has officially resumed its Bitcoin accumulation strategy, purchasing 1,229 BTC for approximately $108.8 million during the week ending December 28. This acquisition was executed at an average price of $88,568 per coin, signaling the company's continued confidence in the digital asset despite recent market volatility.

The purchase brings Strategy's total Bitcoin holdings to a massive 672,497 BTC. The company has now spent roughly $50.44 billion acquiring Bitcoin at an average cost basis of $74,997 per coin. This latest move follows a brief pause in accumulation the previous week, during which the firm bolstered its U.S. dollar reserves to approximately $2.2 billion.

The acquisition was funded entirely through the sale of equity. Specifically, Strategy sold 663,450 shares of Class A common stock under its at-the-market (ATM) equity program, generating the necessary net proceeds. The company retains substantial capacity for future issuances and did not sell any preferred securities during this period.

The latest acquisition represents a significant re-entry into the market after a short hiatus. The 1,229 BTC purchase was executed efficiently, utilizing the company's established at-the-market (ATM) equity program. This mechanism allows the company to sell shares incrementally to fund Bitcoin purchases without disrupting the market.

Key details of the transaction include:

• Total coins purchased: 1,229 BTC
• Total cost: Approximately $108.8 million
• Average purchase price: $88,568 per Bitcoin
• Funding source: Sale of 663,450 Class A common shares

Strategy's decision to pause buying the week prior was a strategic move to increase liquidity. By bolstering its U.S. dollar reserves to roughly $2.2 billion, the firm ensured it had the flexibility to time its market entries effectively. This approach highlights a disciplined treasury management strategy, balancing immediate liquidity needs with long-term asset accumulation.

Despite a slight pullback in the price of Bitcoin following the purchase, Strategy's position remains highly profitable. At the time of the report, Bitcoin was trading near $87,200, slightly below the company's most recent acquisition price of $88,568. However, the total value of Strategy's Bitcoin holdings is estimated at nearly $59 billion.

This valuation leaves the firm with more than $8 billion in unrealized gains. The company recorded a year-to-date Bitcoin yield of 23.2% in 2025, reinforcing the success of its long-term accumulation strategy. Strategy has not reported any Bitcoin sales since adopting BTC as its primary treasury reserve asset.

Market volatility was evident during the period. Bitcoin briefly pushed above $90,000 before reversing lower. Consequently, shares of Strategy (MSTR) slipped about 1% in premarket trading to around $156.51. The stock is down roughly 45% year-to-date, reflecting investor sensitivity to the company's leveraged exposure to Bitcoin's price movements.

This purchase is part of a broader aggressive accumulation trend observed in December. In the first two weeks of the month, Strategy executed back-to-back purchases totaling nearly $2 billion as Bitcoin prices pulled back toward the $90,000 level.

Between December 1 and December 14, the company acquired 21,269 Bitcoin across two consecutive weeks:

1. Week 1: 10,624 BTC purchased for approximately $963 million at an average price of $90,615.
2. Week 2: 10,645 BTC purchased for roughly $980 million at an average price of $92,098.

These acquisitions marked Strategy's largest weekly purchases since mid-2025. The resumption of buying in late December confirms the company's commitment to its Bitcoin treasury strategy, utilizing market dips to increase its holdings.