Skims Launches Team USA Olympics Collection

Skims is going all in on sports in 2026, starting with a continued partnership with Team USA. This collaboration is timed ahead of the Winter Olympics, which are set to kick off in Milan. The brand is leveraging its previous success with Olympic collections to launch a new line.

Following high-profile collections tied to Tokyo 2020, Beijing 2022, and Paris 2024, the latest Skims for Team USA drop offers an athletic and patriotic refresh. This ongoing series of partnerships highlights the brand's strategic focus on major global sporting events. The new collection is designed to outfit the team with functional and stylish gear.

Skims is solidifying its position within the athletic apparel market through a renewed alliance with Team USA. The partnership is specifically timed to align with the upcoming Winter Olympics in Milan. This move represents a significant step in the brand's 2026 strategy to focus heavily on sports.

The company has a history of collaborating with the Olympic team for major events. This latest venture builds directly upon previous successful launches. The brand continues to support American athletes on the global stage.

The relationship between Skims and the Olympic movement is not new. The brand has previously released merchandise collections for several recent games. These past collaborations have helped establish the brand's credibility in the sports sector.

Previous collections were released for the following major events:

• Tokyo 2020: The brand released a collection for the Summer Games.
• Beijing 2022: A line was introduced for the Winter Games.
• Paris 2024: The partnership continued with a collection for the Summer Games.

The new drop for Milan continues this established pattern of high-profile releases.

The latest Skims for Team USA drop is described as an athletic and patriotic refresh. The collection is designed to provide gear that represents the United States with national pride. It aims to blend performance capabilities with a distinct aesthetic.

As the Milan Winter Olympics approach, the timing of this release ensures athletes have access to branded apparel. The collection supports the visual identity of the team during the opening ceremonies and throughout the competition.

The Winter Olympics in Milan represent the next major milestone for the partnership. Skims is positioning itself as a key outfitter for the American delegation. The brand's investment in sports marketing continues to grow as it enters 2026.

With the games approaching, the focus remains on providing functional and stylish apparel. The collaboration highlights the intersection of fashion and high-performance sport. The collection serves as a symbol of unity and competition for the athletes representing the country.