Key Facts
- ✓ Samsung aims to be the first to natively integrate Google Photos into TVs
- ✓ Integration will work with Vision AI Companion, Samsung's souped-up version of Bixby
- ✓ Photos will appear during contextual and convenient moments while navigating the TV's OS
- ✓ Memories feature launches March 2026, exclusive to Samsung TVs for six months
- ✓ Create with AI and Personalized Results launch in latter half of 2026
Quick Summary
Samsung has announced that it "aims to be the first" to natively integrate Google Photos into TVs. The integration is designed to work seamlessly with Vision AI Companion, Samsung's souped-up version of Bixby. This would help to make user photos part of the day-to-day TV experience, with photos appearing while navigating the TV's OS during "contextual and convenient moments."
The company says users will be able to explore their Google Photos libraries in three new experiences. The first is called Memories, which will show curated stories based on "people, locations and meaningful moments." This has a planned launch in March 2026 and will be exclusive to Samsung TVs for six months. Create with AI will use Google DeepMind's image generation and editing model, enabling users to transform their photos using AI using themed templates. Users will also be able to turn any still image into a short video using the tool. Create with AI has a planned launch in the second half of 2026. Finally, Personalized Results will create themed slideshows of users' photos based on particular topics or the content of an image. Examples given by Samsung include the ocean, hiking and Paris. This also has a planned launch in the latter part of 2026.
Samsung's Strategic Partnership with Google
Samsung has announced that it "aims to be the first" to natively integrate Google Photos into its television lineup. This strategic move represents a significant expansion of the company's smart TV ecosystem. The integration is specifically designed to work with Vision AI Companion, which is described as Samsung's souped-up version of Bixby.
The primary goal of this integration is to make user photos part of the day-to-day TV experience. According to the announcement, photos will appear while navigating the TV's OS during "contextual and convenient moments." This approach aims to transform the television from a passive viewing device into a more personalized hub for digital memories.
"aims to be the first"
— Samsung
Three New Google Photos Experiences
The company says users will be able to explore their Google Photos libraries through three distinct experiences. These features are designed to leverage AI capabilities to create more meaningful interactions with personal photo collections on the big screen.
Memories Feature
The first experience is called Memories. This feature will show curated stories based on "people, locations and meaningful moments." The planned launch for Memories is March 2026. Notably, this feature will be exclusive to Samsung TVs for six months following its release.
Create with AI Tool
The second experience is Create with AI. This tool will use Google DeepMind's image generation and editing model. It enables users to transform their photos using AI using themed templates. Additionally, users will be able to turn any still image into a short video using the tool. Create with AI has a planned launch in the second half of 2026.
Personalized Results
The third experience is Personalized Results. This feature will create themed slideshows of users' photos based on particular topics or the content of an image. Examples given by Samsung include the ocean, hiking and Paris. Personalized Results also has a planned launch in the latter part of 2026.
Timeline and Availability
Samsung has outlined a clear timeline for the rollout of these new features. The staggered launch schedule suggests a phased approach to implementation across the company's TV ecosystem.
- March 2026: Memories feature launches exclusively on Samsung TVs
- Second half of 2026: Create with AI tool becomes available
- Latter part of 2026: Personalized Results feature launches
The six-month exclusivity period for the Memories feature indicates Samsung's strategy to offer unique value to its customers before potentially expanding availability to other platforms. The integration of Google DeepMind's technology represents a significant technical collaboration between the two companies.
Conclusion
Samsung's announcement to integrate Google Photos into its TVs marks a significant development in smart home entertainment. By combining Google's photo platform with Samsung's Vision AI Companion, the company aims to create a more personalized and interactive TV experience. The three-tiered approach—featuring Memories, Create with AI, and Personalized Results—demonstrates a comprehensive strategy to bring personal photography into the living room environment. With staggered launches throughout 2026, Samsung is positioning its televisions as central hubs for digital life, leveraging AI to make personal content more accessible and engaging during everyday TV use.
"contextual and convenient moments"
— Samsung
"people, locations and meaningful moments"
— Samsung



