Key Facts
- ✓ Kalshi has launched a VIP program called 'Kalshi Platinum' for high-volume traders.
- ✓ The program provides access to merchandise, referral incentives, and in-person events.
- ✓ Participants receive support from a dedicated account manager available from 7 a.m. to 1 a.m.
- ✓ Kalshi operates in all 50 states and is regulated by the US Commodity Futures Trading Commission.
- ✓ The company has secured data integration deals with news organizations like CNBC and CNN.
Quick Summary
Prediction market Kalshi is introducing a new loyalty initiative called Kalshi Platinum. The program targets high-volume traders with specific benefits designed to enhance customer retention. Key perks include access to merchandise, referral incentives, and tickets to in-person events and dinners.
Participants will also receive support from a dedicated account manager available from 7 a.m. to 1 a.m. daily. The company emphasized that the program was developed to best serve loyal customers following feedback from partners and users. This strategy mirrors VIP programs used by major financial exchanges and sportsbooks. Kalshi continues to operate in all 50 states while facing regulatory scrutiny from some state agencies.
Kalshi Platinum Program Details
Kalshi has officially confirmed the rollout of a new loyalty program aimed at retaining its power users. The initiative, known as Kalshi Platinum, is currently being offered to high-volume traders via email. A company spokesperson detailed the specific benefits included in this tier.
The program offers several distinct perks designed to reward active participation on the platform. These benefits include:
- Access to merchandise and referral incentives
- Tickets to in-person Kalshi events and dinners
- Access to a dedicated account manager
The dedicated account manager is available to assist with customer support questions from 7 a.m. to 1 a.m. The company noted that the launch follows a period of brainstorming how to better serve their most loyal customer base. After speaking with customers and partners, the decision was made to pilot this specific structure.
"For the past couple of months, our team has been brainstorming ideas on how to best serve our most loyal customers."
— Kalshi Platinum email
Industry Context and Competition
The introduction of the Kalshi Platinum program follows a trend seen across the financial and betting sectors. Major financial exchanges such as Coinbase and Kraken have implemented similar VIP structures. Additionally, sportsbooks like FanDuel and DraftKings utilize these programs to compete fiercely for high-value users.
A Kalshi spokesperson stated that the company is piloting a program that offers priority support and other benefits, similar to other financial markets, brokerages, and large consumer brands. The platform faces competition from rivals like Polymarket. Kalshi's CEO noted that this rivalry encourages the company to push products and marketing harder. Both platforms allow users to trade contracts on the outcomes of events such as elections, world events, and sports games.
Regulatory Status and Operations
Unlike traditional sportsbooks, Kalshi operates in all 50 states. The platform is regulated by the US Commodity Futures Trading Commission. However, the company has faced challenges from state regulators who argue that certain aspects of the prediction market business should be overseen by gaming authorities rather than commodity regulators.
Kalshi disputes this regulatory classification. The company has received cease-and-desist orders from several state agencies regarding its operations. Despite these regulatory hurdles, Kalshi continues to function nationwide as it navigates the legal landscape surrounding prediction markets.
Media Partnerships and Visibility 📈
To raise its profile, Kalshi has entered into data integration deals with major news organizations, including CNBC and CNN. These partnerships allow the networks to display data from Kalshi regarding user-generated probabilities for various market and economic outcomes.
For example, news networks may display Kalshi data predicting which political party users believe will control the Senate following the 2026 midterm elections. These integrations serve to increase the platform's visibility while providing the public with insight into crowd-sourced predictions on significant events.
"After speaking with both customers and partners, we are excited to announce the launch of Kalshi Platinum to a select group of Kalshi users."
— Kalshi Platinum email
"Similar to other financial markets, brokerages, and large consumer brands, we're piloting a program that offers priority support and other benefits to some of our most loyal customers."
— Kalshi Spokesperson
