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Key Facts

  • ✓ Hyundai's presentation takes place on January 5 at 4PM ET.
  • ✓ The Holographic Windshield Display is an 18.1-inch vertically expandable screen.
  • ✓ Mass production for the display is scheduled to begin in 2029.
  • ✓ Hyundai Mobis collaborated with Zeiss on the holographic technology.
  • ✓ The company will also showcase its new Atlas robot.

Quick Summary

Hyundai is preparing to showcase its latest automotive innovations at CES 2026 in Las Vegas. The presentation, scheduled for January 5 at 4PM ET, will feature a new Holographic Windshield Display developed by the company's Mobis subsidiary. This technology aims to transform the entire front windshield into a display surface, projecting key vehicle data without obstructing the driver's view.

In addition to the display, Hyundai will offer a first look at its new Atlas robot under its AI Robotics Strategy. The event will be livestreamed on both the HyundaiUSA and global YouTube channels. While the automotive industry faces a reduction in EV incentives, Hyundai continues to push forward with advanced in-cabin tech and robotics.

Event Details and Viewing Information

Hyundai's presentation at CES 2026 will take place on January 5 at 4PM ET. The company will livestream the event on its HyundaiUSA YouTube channel as well as its global YouTube channel. This allows a global audience to view the unveiling of new mobility technologies.

The presentation comes at a time when the automotive industry is adjusting to market changes. With the Trump administration removing most EV incentives, manufacturers are not pushing a full lineup of new vehicles in Las Vegas this year. However, Hyundai is still highlighting significant advancements in in-cabin car tech and robotics.

"This next-generation Atlas represents a tangible step toward the commercialization of AI Robotics, highlighting the Group’s commitment to building safe and adaptable robotic co-workers."

— Hyundai

Holographic Windshield Display Technology

The centerpiece of Hyundai's presentation is the Holographic Windshield Display. Developed by Hyundai Mobis in collaboration with German optics specialist Zeiss, this system is described as the world's first to utilize holographic film to transform the entire front windshield into an ultra-large display surface.

The technology functions as a next-generation heads-up display. It projects critical data from the vehicle's dashboard directly onto the windshield, aiming to reduce driver distraction. Key features include:

  • An 18.1-inch vertically expandable display.
  • Visibility for the driver without obstructing the view of the road.
  • Passenger capability to watch videos that are not visible to the driver.

Despite the advanced capabilities, the technology is not immediate. Hyundai plans to begin mass production of the display in 2029.

AI Robotics and Atlas Strategy

Beyond automotive displays, Hyundai will showcase its AI Robotics Strategy. This includes a first look at the company's new Atlas robot. Teaser imagery suggests the robot has a dog-like appearance. This design choice aligns with Hyundai's acquisition of Boston Dynamics in 2020.

According to the company, the next-generation Atlas represents a tangible step toward the commercialization of AI Robotics. The statement notes that this highlights the Group’s commitment to building safe and adaptable robotic co-workers. Hyundai will also discuss other tech areas during the presentation, including:

  • Electronics and chassis system safety.
  • AR head-up display solutions.
  • Low-power display solutions.
  • EV drive systems.

Conclusion

Hyundai's CES 2026 presentation highlights a pivot toward advanced in-cabin technology and robotics amidst a changing automotive market. The Holographic Windshield Display and the Atlas robot demonstrate the company's focus on future mobility solutions. With mass production slated for 2029, these innovations represent long-term investments in safety and user experience. Viewers can tune in on January 5 to see the full reveal of these technologies.