Hulu Launches Tell Me Lies Podcast with Stassi Schroeder

Hulu is expanding the 'Tell Me Lies' universe with a new official podcast hosted by Stassi Schroeder. The streamer confirmed the launch as part of the promotional strategy for the upcoming third season of the drama series.

The podcast is structured as a nine-episode weekly series. It is scheduled to premiere on January 6, providing fans with content leading up to the Season 3 television premiere. The rollout strategy includes a Season 1 and 2 recap episode to prepare viewers for the new storyline.

The 'Tell Me Lies' Official Podcast is set to launch in early January, offering a synchronized viewing and listening experience. The premiere date of January 6 places the podcast release one week prior to the television debut of 'Tell Me Lies' Season 3.

The series structure includes:

• A total of nine episodes planned for the season.
• A premiere episode dedicated to recapping previous seasons.
• Weekly release cadence to follow the new season.

This scheduling allows listeners to engage with the show's themes and plot points in real-time alongside the broadcast.

Stassi Schroeder has been tapped to host the companion podcast. Her role involves guiding the conversation surrounding the series' complex dynamics and character arcs.

The announcement also noted that the podcast will not be audio-only. Video episodes will be available, expanding the format beyond traditional audio podcasting. This visual component likely aims to capture the expressive nature of the discussions regarding the show's dramatic events.

The launch of the podcast serves as a key component of the marketing and engagement strategy for the Hulu original series. By creating a dedicated media extension, the streamer aims to maintain viewer interest between episodes and throughout the hiatus.

Providing a platform for Stassi Schroeder to dissect the show's 'toxicity' and drama offers an official outlet for fan theories and analysis. This approach mirrors successful strategies used by other streaming platforms to build loyal communities around high-engagement dramas.

With the 'Tell Me Lies' Official Podcast, Hulu is ensuring that fans have ample content to consume before and during the airing of Season 3. The combination of a high-profile host and a weekly video format suggests a robust companion series designed to enhance the overall viewing experience. Audiences can mark their calendars for January 6 to catch the first episode.