Key Facts
- ✓ The camera is designed to mimic the Single-8 from 1965, a rival to the Super 8.
- ✓ It features an 'Eras Dial' with ten different era-inspired filters.
- ✓ Users can shoot video and convert a shot from the footage into an Instax print.
- ✓ The device is set to launch on January 30, initially only in Japan.
Quick Summary
Fujifilm has officially unveiled the Instax Mini Evo Cinema, a new camera that blends modern functionality with a distinct retro aesthetic. The device is designed to look like a vintage Super 8 camera, specifically mimicking the Single-8 model from 1965.
While the Instax line has traditionally focused on instant still photography, the Evo Cinema introduces video capabilities. Users can shoot video footage and then select a specific frame to convert into an Instax print. The camera also features an Eras Dial, which applies various filters to create footage inspired by different time periods.
The device is scheduled for release on January 30, but it will initially launch exclusively in Japan. Fujifilm has not yet announced a price for the new camera.
Design and Inspiration
The Instax Mini Evo Cinema draws heavy inspiration from the past, specifically the Single-8 film format introduced in 1965. This format was a direct rival to the more widely known Super 8 film.
Fujifilm has engineered the new device to capture video, mirroring the functionality of its retro inspiration. The design includes a 'decade slider' element that contributes to the vintage look of the device.
Social media reaction to the design has been positive, with one observer noting the camera looks 'nuts' and suggesting that if the cost is reasonable, it could be a 'must have' item.
"Wow, the new FUJIFILM Instax Mini EVO Cinema camera looks nuts.. esp the decade slider thing for the looks. If the cost isn't nuts this could be a must have... Needs to be around $249/299ish to be a hit"
— Twitter User
Features and Functionality 📸
Despite the shift toward video, the Instax Mini Evo Cinema retains the core functionality of the Instax line: instant printing. However, the method differs from standard point-and-shoot instant cameras.
Users must first shoot video footage. From that footage, the camera allows the user to convert a single shot into a physical Instax print. The process involves a technical step requiring QR codes to facilitate the print conversion.
The camera includes a feature called the Eras Dial. This dial is used to adjust various effects and filters. Key features of the Eras Dial include:
- Ten distinct 'eras' to choose from
- Filters inspired by different time periods, including a 1960s vibe
- Adjustable filter levels for customized looks
Availability and Context
Fujifilm has set a release date for the Instax Mini Evo Cinema for January 30. However, the launch will be limited to the Japan market for the time being. There is currently no information available regarding a global release schedule or pricing.
This release marks the latest addition to Fujifilm's lineup of 'camera gizmos.' The company recently released another Instax model featuring a secondary camera specifically designed for selfies.
As the release date approaches, photography enthusiasts are waiting to see actual footage produced by the device to evaluate the quality of the 'era' filters and the overall video capabilities.
