Epic Cleantec Brews Beer from Recycled Shower Water

A climate technology startup named Epic Cleantec has introduced a novel approach to water recycling by converting treated wastewater into beer. The company produces two specific beer varieties using this method: the Shower Hour IPA and the Laundry Club Kölsch. This initiative highlights the potential for reusing water that has passed through household plumbing systems, transforming it into a consumable beverage.

In addition to these alcoholic beverages, Epic Cleantec is reportedly considering the development of a non-alcoholic beer, further expanding their product line. The project serves as a demonstration of advanced water purification technologies and their potential applications in lifestyle and environmental sectors. By turning what is typically considered waste into a drinkable product, the company aims to challenge perceptions regarding water reuse and sustainability.

Epic Cleantec is pioneering a method that bridges the gap between environmental engineering and consumer goods. The core of their operation involves treating water sourced from showers and laundry facilities. This greywater undergoes a rigorous purification process designed to meet safety standards for human consumption.

Once treated, the water is utilized in the brewing process, serving as the primary ingredient for their beer lines. This approach demonstrates a full-cycle reuse model, where water typically discarded after a single use is reclaimed and transformed into a high-value product. The company's focus on beer production serves as a tangible proof-of-concept for the safety and viability of recycled water.

The startup has launched two distinct beer varieties to showcase its technology. The first is the Shower Hour IPA, an India Pale Ale. The second variety is the Laundry Club Kölsch, a style of beer originating from Cologne, Germany.

These products are designed to appeal to craft beer enthusiasts while simultaneously promoting the message of water sustainability. The branding directly references the source of the water, turning the concept of recycled water into a marketing strength rather than a hurdle. The company is also evaluating the market for a third product: a non-alcoholic beer, which would broaden their consumer base.

By creating beer from shower and laundry water, Epic Cleantec addresses critical issues regarding water scarcity and conservation. Traditional water treatment often ends with discharge into the environment, whereas this model keeps the water in the human usage cycle. The technology utilized by the company represents a significant step forward in decentralized water treatment.

The initiative aligns with broader global goals to optimize resource usage. As the company explores the possibility of a non-alcoholic offering, they continue to validate the concept that recycled water can be safe, clean, and suitable for various applications, from industrial uses to direct human consumption.