Key Facts
- ✓ Apple's transition to Apple Silicon has made Macs more affordable and capable.
- ✓ The latest macOS Tahoe update has dropped support for practically all Intel Macs.
- ✓ Now is considered a fitting time to upgrade to stay on the latest Apple software.
Quick Summary
Consumers looking to purchase a new MacBook this January are presented with a prime opportunity. The market has become more accessible due to Apple's transition to Apple Silicon, making these devices more affordable and capable than previous generations.
A major catalyst for upgrading is the release of Apple's latest operating system, macOS Tahoe. This update has dropped support for nearly all Intel-based Macs, meaning users with older hardware may need to upgrade to stay on the latest software.
The combination of lower entry prices and the necessity to modernize software compatibility makes the current window ideal for a purchase. Consumers are encouraged to monitor specific retailers for the latest pricing and inventory updates as the month progresses.
Market Trends and Pricing
Recent years have seen a significant shift in the MacBook market. Apple's transition to its own silicon has fundamentally changed the value proposition of its laptops.
These modern MacBooks are not only more affordable but also more capable than their predecessors. The efficiency of the new chips allows for better performance across the board.
For buyers, this means that the entry-level price for a high-performance machine has decreased, making the ecosystem more accessible to a wider range of consumers.
The macOS Tahoe Impact
The release of macOS Tahoe marks a pivotal moment for users of older hardware. The update has effectively ended support for the vast majority of Intel Macs.
While there are a few small exceptions, the general rule is that older machines will no longer receive the latest software features or security updates. This creates a strong incentive for users to upgrade their devices.
Staying on the latest and greatest Apple software is a priority for many, and doing so now requires a machine running Apple Silicon.
Where to Find Deals
For those ready to make a purchase, keeping an eye on specific technology deal sites is recommended. These platforms aggregate the most current pricing and offers available across various retailers.
By monitoring these resources, buyers can ensure they are getting the best possible price on the MacBook Air or MacBook Pro that fits their needs.
Conclusion
January 2026 is shaping up to be a defining month for MacBook shoppers. The convergence of lower prices due to Apple Silicon and the software cutoff for Intel machines creates a unique buying environment.
Whether you are a long-time user of an older Mac or a first-time buyer, the current market conditions offer compelling reasons to invest in a new device. The performance and longevity of the current lineup ensure that any purchase made now will remain relevant for years to come.




