Asia-Pacific Video Revenue to Reach $196 Billion by 2030

Streaming services, social video platforms, and connected TV are poised to dominate Asia-Pacific screen revenue growth through the end of the decade, even as traditional television continues its structural decline. According to Media Partners Asia's newly released Asia-Pacific Video & Broadband 2026 report, total screen revenues across the region are projected to reach $196 billion by 2030.

The Singapore-based research firm's analysis reveals significant market shifts, particularly in subscription video on demand (SVOD) services. India is forecasted to overtake China in SVOD subscriptions, marking a major realignment in the regional entertainment landscape. This projection reflects the rapid adoption of digital streaming platforms and the ongoing erosion of traditional broadcast television's market share across Asia-Pacific markets.

The Asia-Pacific video landscape is undergoing a fundamental transformation, with digital platforms capturing the majority of revenue growth. Media Partners Asia's comprehensive report indicates that streaming services, social video platforms, and connected TV will be the primary drivers of expansion through 2030. This shift comes as traditional television faces ongoing structural challenges.

Total screen revenues across the region are projected to reach $196 billion by the end of the decade. This forecast reflects the accelerating migration of viewers from linear television to on-demand and digital-first viewing experiences. The growth trajectory demonstrates the increasing monetization of digital video platforms across both developed and emerging markets in the region.

The dominance of streaming and connected TV represents a continuation of trends observed in recent years, with the report suggesting these platforms will capture the majority of new revenue opportunities. This projection is particularly significant given the size and diversity of the Asia-Pacific market, which includes both highly developed digital economies and emerging markets experiencing rapid internet adoption.

One of the most significant findings in the report is the projected shift in SVOD subscription leadership between India and China. India is forecasted to overtake China in subscription video on demand subscriptions, representing a major realignment in regional market dynamics. This shift reflects India's rapidly growing middle class, increasing smartphone penetration, and expanding internet infrastructure.

The Indian market's growth trajectory in streaming services has been accelerated by several factors:

• Increasing affordability of high-speed internet access
• Expansion of regional content offerings
• Competitive pricing strategies from streaming platforms
• Growing preference for on-demand entertainment

This development marks a significant milestone in the evolution of the Asia-Pacific video market, as India emerges as a key growth engine for streaming platforms. The country's large population and increasing digital adoption create substantial opportunities for continued expansion in subscription-based video services.

While digital platforms experience robust growth, traditional television continues its structural decline across the Asia-Pacific region. This trend represents a long-term shift in consumer viewing habits and advertising allocation, with broadcasters facing increasing pressure from digital alternatives.

The decline in traditional television is not uniform across all markets, but the overall trajectory points to a sustained reduction in viewership and revenue share. Factors contributing to this decline include:

• Changing content consumption patterns among younger demographics
• Preference for ad-free or reduced-ad viewing experiences
• Greater content choice and personalization through streaming platforms
• Increasing availability of high-quality local and international content on digital platforms

Despite this decline, traditional television remains a significant component of the overall video landscape in many markets. However, the report's findings suggest that the pace of digital migration will continue to accelerate, with streaming and connected TV platforms capturing an increasing share of both viewer attention and advertising revenue.

The Asia-Pacific region encompasses diverse markets at different stages of digital transformation. Media Partners Asia's report highlights how these variations influence the overall growth trajectory. The Singapore-based research firm's analysis covers multiple countries and territories, each with unique characteristics affecting video consumption patterns.

Key factors influencing regional market dynamics include:

• Infrastructure development and broadband penetration rates
• Regulatory environments for streaming services
• Local content production capabilities
• Consumer spending power and willingness to pay for premium content

The projection of $196 billion in total screen revenues by 2030 reflects the collective growth across these diverse markets. While some regions may see faster adoption of streaming services, others are still in early stages of transition. The overall trend, however, points to continued digital platform expansion and monetization opportunities across the Asia-Pacific video ecosystem.

The Asia-Pacific video market is positioned for substantial growth through 2030, driven primarily by streaming services, social video platforms, and connected TV. Media Partners Asia's report projects total screen revenues will reach $196 billion, with India emerging as the leader in SVOD subscriptions, surpassing China.

This transformation represents a fundamental shift in how content is consumed and monetized across the region. As traditional television continues its structural decline, digital platforms are capturing the majority of revenue growth and viewer engagement. The forecast underscores the importance of streaming and connected TV strategies for content providers and distributors operating in Asia-Pacific markets.

The findings suggest that the transition to digital video platforms will continue to accelerate, creating opportunities for innovation in content delivery, monetization models, and user experience design. Companies that successfully adapt to these changing market conditions are likely to benefit from the substantial revenue growth projected through the end of the decade.