Key Facts
- ✓ Apple and (RED) confirmed the $3 million donation cap was reached.
- ✓ Apple donated $5 for every qualifying purchase made via Apple Pay.
- ✓ The partnership was active through December 7.
Quick Summary
Apple and (RED) have confirmed that the $3 million donation cap was reached through a limited-time partnership. The initiative allowed Apple to donate $5 for every qualifying purchase made via Apple Pay through December 7.
The campaign successfully utilized the payment platform to generate funds. The confirmation of the $3 million total was provided on December 30. This partnership represents a collaborative effort to support charitable causes through consumer technology.
Partnership Details and Mechanics
The partnership between Apple and (RED) was designed as a limited-time fundraising initiative. The core mechanic of the campaign was straightforward: for every qualifying purchase processed through Apple Pay, Apple committed to donating $5.
This structure allowed consumers to contribute to the fundraising goal without any additional cost to themselves. The initiative ran through December 7, providing a specific window for the donation drive. The use of digital payments facilitated a seamless integration of charitable giving into everyday transactions.
Reaching the Donation Cap 🎯
The campaign successfully met its financial target. On December 30, it was confirmed that the $3 million donation cap had been reached. This milestone indicates a high level of participation and engagement from Apple Pay users.
Reaching the cap effectively concludes the specific donation phase of the partnership. The confirmation serves as the final update regarding the financial outcome of the initiative. It validates the effectiveness of the platform-based fundraising model employed by the two entities.
Impact and Context
The collaboration highlights the role of major technology platforms in facilitating charitable contributions. By integrating donation mechanisms directly into the payment process, Apple and (RED) removed barriers to entry for donors. The success of this specific campaign may serve as a model for future initiatives.
The $3 million total represents a significant contribution generated through consumer activity. The partnership underscores the potential of digital commerce to support global health and development goals. The confirmation of the donation cap marks the successful completion of this specific fundraising effort.
