Apple Launches Limited-Edition AirPods Pro 3 for Lunar New Year

Apple has officially commenced its Lunar New Year sale, headlined by a limited-edition release of the AirPods Pro 3. The special edition features a unique Year of the Horse emoji engraved on the charging case, celebrating the upcoming zodiac year. The tech giant initiated its New Year offerings in Japan last week, which included a limited-edition AirTag. The sale has now expanded to include this highly anticipated audio product. Consumers interested in purchasing the special edition earbuds can find them available through Apple's official retail channels in participating regions. The release follows Apple's tradition of celebrating cultural events with exclusive product variations, combining high-end technology with seasonal aesthetics. This move is expected to drive significant interest among collectors and Apple enthusiasts looking for unique merchandise.

The centerpiece of the current promotion is the AirPods Pro 3 limited edition. These earbuds are identical in technical specifications to the standard version but offer a distinct visual design. The charging case has been customized with a laser-etched Year of the Horse emoji, making it a collector's item for the 2026 Lunar New Year.

Apple's rollout strategy began in Japan last week with the introduction of a limited-edition AirTag. The company has now followed up with the AirPods release to complete the Lunar New Year collection. Availability is restricted to specific regions where Apple observes the Lunar New Year, primarily in Asia, though international shipping may be available through specific channels.

Key features of the limited edition include:

• Custom Year of the Horse emoji engraving
• Premium packaging for the holiday season
• Identical active noise cancellation features as the standard model

This release is part of Apple's broader annual New Year Sale strategy. Historically, the company utilizes the start of the year to clear inventory and boost sales figures before the first quarter ends. By offering exclusive designs, Apple creates a sense of urgency and exclusivity that drives consumer demand.

The inclusion of the CIA and UN entities in the source metadata suggests a broad categorization of the news event, likely tagging the article under global interest or international technology standards. However, the core news remains focused on the consumer product release.

Apple's marketing approach for the Lunar New Year often blends cultural appreciation with commerce. The Year of the Horse theme is specifically chosen to resonate with consumers born under that zodiac sign or those who appreciate the cultural significance of the holiday.

Customers looking to acquire the limited-edition AirPods Pro 3 should act quickly, as stock is expected to be limited. The official sales channel is the Apple Store, both physical locations in participating countries and the online storefront. Pricing for the limited edition matches the standard retail price of the AirPods Pro 3, with no premium added for the custom engraving.

For those outside of immediate shipping zones, third-party resellers may eventually list the items, though often at inflated prices. It is recommended to verify the authenticity of the product when purchasing from non-authorized resellers. The sale is live now and will likely continue while supplies last.

In summary, Apple has successfully launched a limited-edition version of the AirPods Pro 3 to celebrate the Lunar New Year. Featuring a unique Year of the Horse design, these earbuds offer a special way for users to celebrate the holiday while enjoying premium audio technology. The product is currently available as part of Apple's ongoing New Year Sale in Japan and other participating regions. As with previous limited releases, these special edition AirPods are likely to sell out fast, making them a sought-after item for the 2026 holiday season.