Key Facts
- ✓ Apple CEO Tim Cook earned $74.3 million in total compensation for fiscal year 2025
- ✓ Cook's pay package included $57.5 million in stock awards and a $12 million performance bonus
- ✓ Apple reached a market capitalization of $4 trillion for the first time in October 2024
- ✓ Cook's $3 million salary has remained unchanged since 2016
- ✓ Apple reported record quarterly sales including a new revenue high in the December 2024 quarter
Quick Summary
Apple CEO Tim Cook received $74.3 million in total compensation for fiscal year 2025, according to the company's proxy statement. This amount represents a modest decrease from his 2024 earnings of $74.6 million.
The compensation breakdown reveals several key components that constitute the executive's total pay package. Cook's earnings came as Apple achieved significant financial milestones, including reaching a $4 trillion market capitalization for the first time in October 2024.
The company also reported record performance across multiple product categories and services throughout the fiscal year, contributing to strong shareholder value creation.
Compensation Breakdown and Details
Tim Cook's total compensation package for 2025 consisted of multiple elements beyond his base salary. The $74.3 million package included his standard salary, substantial stock awards, performance bonuses, and additional compensation for security and travel expenses.
His base salary of $3 million has remained unchanged since 2016, representing a consistent approach to executive base pay at the company. However, this salary represents only a small fraction of his total earnings.
The major components of his compensation included:
- $57.5 million in stock awards
- $12 million bonus based on Apple's performance
- Additional compensation for security expenses
- Travel on a private jet
These additional benefits, while substantial, are standard components of executive compensation packages at major corporations, particularly for high-profile CEOs who require enhanced security measures.
"best"
— Tim Cook, Apple CEO
Apple's Historic Financial Achievements
Apple reached a significant milestone in October 2024 by achieving a market capitalization of $4 trillion for the first time. This accomplishment made the technology giant only the third public company in history to reach this valuation level.
The company's financial performance throughout fiscal year 2025 demonstrated strong momentum across its business segments. Apple reported record quarterly sales, with the December 2024 quarter establishing a new revenue high for the company.
Performance highlights from the fiscal year included:
- Record quarterly sales figures
- Double-digit growth in iPhone category
- Double-digit growth in Mac category
- Double-digit growth in services category
The June quarter particularly stood out as marking record highs in growth rates for these key product and service categories, indicating sustained consumer demand and market expansion.
Market Context and Historical Comparison
Cook's 2025 compensation of $74.3 million marked a slight reduction from his 2024 earnings of $74.6 million, representing a decrease of approximately $300,000. This adjustment came despite the company achieving record financial performance and reaching the historic $4 trillion valuation milestone.
In 2024, Cook was identified as one of the highest-paid chief executives in the S&P 500 index, according to analysis from Equilar and the Associated Press. This positioning reflects his standing among top executives at major American corporations.
The relationship between executive compensation and company performance remains a key consideration for shareholders and corporate governance observers. Cook's package ties significant portions of his compensation to Apple's market performance and operational results.
Future Outlook and Company Performance
Tim Cook expressed confidence about Apple's continued financial momentum during an October 2024 discussion with analysts. He indicated expectations for strong performance in the company's upcoming earnings report for the holiday quarter.
Cook characterized his expectations for the holiday quarter as representing Apple's "best" performance yet, suggesting continued growth and strong consumer demand for Apple products and services.
This forward-looking statement aligns with the company's demonstrated performance throughout fiscal year 2025, where it achieved record results across multiple categories. The combination of strong operational execution and market valuation milestones suggests continued strength in Apple's core business segments.
The company's ability to maintain growth in established product categories like iPhone and Mac, while simultaneously expanding its services business, provides a foundation for sustained financial performance in future periods.
