Telefónica President on Corporate Decisions and Consequences

After nearly 12 months at the helm of Telefónica, Marc Murtra has sent a holiday letter to workers summarizing the company's trajectory. In the correspondence, he described 2025 as a 'good year' for the corporation. This assessment comes as he approaches the one-year mark of his leadership tenure.

Murtra's leadership style has drawn attention for its directness. He has characterized his approach by stating he has no fear of taking conflictive decisions. These decisions are part of a broader plan to reshape the company's future. The objective is to steer the telecommunications provider into a new phase of development.

The central theme of Murtra's message is the creation of a new Telefónica. This is not merely a rebranding effort but a fundamental shift in operational strategy. The company is pivoting toward a model that prioritizes scale and profitability in a competitive market.

The strategic vision is specific in its geographic and economic targets. Murtra aims to convert Telefónica into a European telecommunications company that is both a 'leader and with profitable scale.' This suggests a focus on consolidating market position and ensuring financial health across its European operations.

While the corporate outlook is positive, Murtra did not shy away from the realities of corporate restructuring. The letter explicitly addresses the friction inherent in significant change. He noted that the 'change of direction' inevitably 'has consequences.'

This acknowledgment suggests that the pursuit of a 'new Telefónica' involves difficult choices. The phrase implies that the strategic pivot may impact employees or operations. It serves as a candid admission that the road to becoming a profitable European leader is not without challenges for those involved.

As 2025 concludes, Marc Murtra views the year as a success for Telefónica. His holiday message balances optimism about the company's direction with a realistic acknowledgment of the difficulties involved. By prioritizing conflictive decisions and a clear strategic vision, he is steering the company toward a defined goal of European leadership and profitability. The message confirms that the restructuring process is ongoing, with the leadership fully aware of the impacts such changes bring.