Marc Jacobs CMO Kristin Patrick on Her Daily Routine

Kristin Patrick, the Chief Marketing Officer at Marc Jacobs, has provided a look into her daily life in New York City. Since joining the company in 2024, she has focused on steering a global reboot centered on digital and storytelling. Her routine is defined by a mix of disciplined information intake, creative bursts, and physical activity.

Patrick begins her morning by reading publications such as The Information and Highsnobiety, followed by checking her horoscope. She skips breakfast in favor of strong coffee and music, specifically enjoying Dunkin' vanilla flavored coffee and artists like SZA and Charli XCX. Her workday is characterized by short, intense focus sprints rather than a color-coded calendar. Key to her success is balancing artistic vision with financial discipline, ensuring that campaigns drive EBITDA. She maintains a connection with her daughter throughout the day and ends her work schedule with Pilates or spin classes before winding down with social media.

Kristin Patrick starts her day at 6:30 a.m. by immediately reaching for her phone. She engages in what she describes as triangulating where the world is headed by skimming a specific set of publications. Her morning reading list includes The Information, Rest of World, and Highsnobiety. This allows her to toggle between hard business intelligence, global tech, financial shifts, and cultural trendspotting.

Following her news intake, Patrick checks her horoscope, noting that she is a Gemini. By 7:00 a.m., she moves on to her caffeine and music routine. She prepares coffee at home, specifically Dunkin' vanilla flavored, a preference rooted in her Massachusetts upbringing. She believes music sets the tone for the day and currently listens to a mix of SZA, Charli XCX, and Burna Boy, often letting the Spotify algorithm decide. Before leaving for the office, she performs Wim Hof breathing exercises.

Patrick arrives at work around 8:00 a.m., usually walking through New York City to spot culture and style trends. She views the commute as a masterclass in streetwear and human behavior. Once at the office, she rejects the idea of a 'typical' day, often switching between reviewing campaign creative, working on financial models for e-commerce growth, and discussing CRM segmentation.

Her productivity strategy relies on sprints. She describes her method as 'chaos with structure,' involving short, intense bursts of focus followed by a reset. Regarding communication, she adheres to a strict three-line rule for emails. If a message requires more than three lines, she prefers to jump on a quick call to keep momentum moving. She views the tension between creativity, data, and timing as the energizing force behind her work.

Key Responsibilities:

• Balancing creativity with business discipline
• Anticipating cultural trends rather than reacting to them
• Ensuring campaigns drive EBITDA

At 1:00 p.m., Patrick usually grabs a quick lunch near the office in SoHo, with Balthazar being a regular choice. She makes it a non-negotiable habit to check in with her daughter, who is in college, to stay grounded. In the afternoon, around 3:00 p.m., she takes breaks that involve a 'sugar hit' and a dog walk. She utilizes a gumball machine in the e-commerce team's area and babysits her daughter's dog, Beatrice, in the dog-friendly office.

By 5:00 p.m., she evaluates her day based on three criteria: did she build something, learn something, and laugh something? If the answer is yes, she considers the day a success. After work, she attends Pilates or spin classes to recenter. Dinner is often eaten out with friends or her daughter, favoring Italian cuisine, though she will prepare a protein-based meal at home if there.

Patrick has a history of extensive travel, having previously expanded businesses into China and worked in Los Angeles. She notes that her biggest roles often require her to be in cities other than where she lives. While travel can disrupt routines, she embraces the unpredictability, viewing it as an inspiration rather than a derailment. She believes that walking the streets of a new city provides more insight into future fashion and culture trends than any presentation deck.

At 10:00 p.m., she winds down with a digital scroll. Her top three platforms are TikTok, Instagram, and Pinterest. She views this as essential for staying informed about what is happening in the world before going to sleep.