Maisa Hens: The Voice Behind El Almendro's Iconic Ad

For millions of Spanish households, the holiday season is synonymous with the jingle "Vuelve, a casa vuelve". The voice delivering this emotional message belongs to Maisa Hens, a singer who has become an unofficial icon of festive advertising. At 69 years old, Hens has managed to capture the essence of family reunion in a way that resonates deeply with the public.

Her performance in the El Almendro campaign is not just a commercial spot; it is a cultural touchstone. The song evokes nostalgia and warmth, qualities that Hens embodies naturally. While many artists strive for such recognition, Hens found hers through a unique path that blended family history with artistic expression.

Born in Madrid, Maisa Hens carries a surname that traces back to the 18th century. It is a name of German origin that arrived in Spain during the reign of Carlos III. This historical connection adds a layer of depth to her persona, reflecting a heritage that spans centuries.

Hens has shown a keen interest in preserving this history. She undertook a personal project to trace her grandfather's journey, traveling through the towns and villages of Córdoba. Her goal was to construct an accurate family tree, ensuring that the legacy of her ancestors was documented properly. This dedication to her roots mirrors the attention to detail she brings to her artistic endeavors.

Although officially retired, Maisa Hens refuses to step away from creative work. She manages her own decoration company, keeping her schedule full and her mind engaged. Her energy and passion for aesthetics extend beyond just visual design.

Her musical career is also seeing a resurgence. Hens recently collaborated on the new album by singer-songwriter Quique González, specifically on the record released in 1973. She provided coros (backing vocals) for the project, demonstrating that her vocal talents are still in high demand. This involvement shows that her artistic journey is far from over.

The road to success was not always smooth for Hens. She openly shared that she faced rejection on the popular television talent show La Voz. Recalling the experience, she noted that it was "tristísimo," highlighting the emotional toll such setbacks can take on an artist.

However, this rejection turned out to be a blessing in disguise. Following the El Almendro announcement, Hens found a level of recognition that bypassed the need for traditional casting calls. The success of the jingle secured her place in the hearts of the audience, proving that sometimes the biggest opportunities come from unexpected places.