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Key Facts

  • Dub raised a $30 million Series A round in 2025 for a fintech platform that lets users copy influencers' stock trades
  • Hedra secured $32 million in Series A funding in May 2025 for its generative AI video platform
  • In 2024, AI, social commerce, and newsletters drove the largest creator economy deals, with several startups raising at least $10 million
  • 46 creator-focused startups disclosed their pitch decks used to raise millions across Series A, seed, and pre-seed rounds
  • Restream raised the largest disclosed Series A at $50 million for its livestreaming alternative to platforms like Twitch

Quick Summary

The creator economy has captured significant attention from venture capitalists, with 46 startups raising substantial funding through various investment rounds. Despite economic headwinds affecting other sectors, these companies continue to secure capital for innovative platforms serving content creators and social media users.

Key developments include Dub, a fintech startup that raised a $30 million Series A round in 2025 for its platform allowing users to copy influencers' stock trades. The AI sector remains particularly strong, with generative AI startup Hedra securing $32 million in Series A funding. Other notable raises include newsletter platform Beehiiv and AI startup Captions, both exceeding $10 million in 2024 funding.

The article examines pitch decks used across different funding stages, from pre-seed to Series A, revealing diverse strategies for securing investment. Founders have adopted various approaches, with some using traditional slide presentations while others opt for alternative formats like emails or Notion documents.

Investment Landscape and Trends

The creator economy has bred a generation of startups spanning influencer-marketing companies to new social-media experiences. These companies have captured the attention and wallets of influential venture capitalists and angel investors over the last several years, giving rise to several unicorn valuations in the space.

Even as the economy has weathered changing tides and investments have cooled across industries, some startups in this sector are still raising money. In 2024, three trends drove some of the largest deals in the creator economy:

  • Artificial Intelligence - AI startups like Captions and Hedra
  • Social Commerce - Platforms enabling creator monetization
  • Newsletters - Content distribution platforms like Beehiiv

Several startups raised at least $10 million in new funding last year. The momentum has continued into 2025, with AI remaining a primary driver of investor interest. For instance, Hedra, a generative AI startup used by some creators to make viral content, announced a $32 million Series A led by A16z in May 2025.

Creators themselves are increasingly becoming entrepreneurs. High-profile creators like Emma Chamberlain and MrBeast are also raising venture capital for their businesses, demonstrating how the creator economy has evolved from individual content production to scalable company building.

"My pitch is always why, what, how, and why now?"

— Tony Tran, Cofounder and CEO of Lumanu

Pitch Deck Strategies

How do creator-economy startups land those investments? Often, it starts with a pitch deck. Different founders have adopted distinct approaches to presenting their businesses to investors.

Lumanu's Conversation-Focused Approach

Lumanu, a creator-focused financial startup, uses a simple pitch deck that's more of a "conversation guider," according to its cofounder and CEO, Tony Tran. The company's strategy focuses on fundamental questions that drive investor discussions.

"My pitch is always why, what, how, and why now?" Tran said. This approach prioritizes clarity and purpose over complex presentations, helping founders communicate their vision efficiently.

Skye's Investor-Specific Customization

Skye, a career-coaching startup, took a different approach by creating multiple versions of their pitch deck depending on the type of investor they were targeting. According to CEO and cofounder Jessica Wolf, the startup maintained two distinct versions tailored to different investor profiles.

"I had two different versions, depending on the fund," Wolf explained. "If I knew a fund was more into pre-seed, all about the founder, I had one deck. But if I knew that they were a numbers person, I would use another one."

Alternative Presentation Methods

Some startups have moved away from traditional pitch decks entirely. Throne, for example, ditched the pitch deck altogether and opted for an email or Notion document to secure its seed investment. This demonstrates that successful fundraising can take multiple forms depending on the startup's needs and investor preferences.

Series A Funding Successes

The Series A stage has produced some of the largest funding rounds in the creator economy, with companies raising between $4.7 million and $50 million. These rounds demonstrate investor confidence in established business models and growth potential.

Top Series A Rounds

Leading the Series A category is Restream, a livestreaming alternative to platforms like Amazon-owned Twitch, which raised $50 million. Following closely is Hedra, the generative AI video platform that secured $32 million.

The fintech sector is well-represented with Dub raising $30 million for its influencer stock-trading platform. Other notable Series A raises include:

  • ShopMy - $26.5 million (affiliate platform)
  • Posh - $22 million (IRL events startup)
  • Pearpop - $18 million (creator-marketing platform)
  • Spoon Radio - $17 million (social-audio startup)
  • Kyra - $15 million (content studio and talent management)

Mid-Range Series A Investments

Several companies secured funding in the $5-15 million range, including Allstar ($12 million), Lumanu ($12 million), and Hype ($10 million). These startups focus on helping gamers become creators, providing business solutions for creators, and offering link-in-bio monetization tools respectively.

Smaller Series A rounds included CreatorDB at $4.7 million for influencer marketing and Brag House at $5 million for esports, showing that successful Series A funding isn't limited to nine-figure deals.

Seed and Pre-Seed Activity

The seed and pre-seed stages reveal the breadth of innovation in the creator economy, with startups raising from $200,000 to $8.5 million. These earlier-stage investments highlight emerging trends and experimental business models.

Seed Round Standouts

Several seed-stage companies raised significant capital to develop their platforms. Linguana, an AI video translation startup targeting YouTubers, secured $8.5 million. Other notable seed raises include:

  • AvatarOS - $7 million (virtual avatars for social media)
  • Hypernatural - $6.8 million (generative AI video platform)
  • Scenario - $6 million (AI gaming art creation)
  • Sesh - $5 million (music artist-fan connections)
  • Authoritive - $5 million (online course development)

Additional seed funding went to Dstlry ($5 million, comic-book creation), Glystn ($4 million, AI community management), and Daisy ($3.9 million, influencer marketing launched in 2024).

Pre-Seed and Smaller Rounds

The pre-seed stage shows early confidence in niche creator economy concepts. Storiaverse raised $2.5 million for animator and writer tools, while July secured $2.3 million for a "talent manager in your pocket" app.

Even smaller rounds demonstrate accessible funding for focused solutions. Hashtag Pay Me, which helps creators price brand deals, raised $200,000 in pre-seed funding. Other activity includes acquisitions and accelerator placements, such as Rodeo entering the Andreessen Horowitz startup accelerator program.

The diversity of funding amounts and business models across all stages indicates a mature ecosystem where investors support everything from proven platforms to experimental concepts serving creators across multiple verticals including music, gaming, travel, and professional networking.

"I had two different versions, depending on the fund. If I knew a fund was more into pre-seed, all about the founder, I had one deck. But if I knew that they were a numbers person, I would use another one."

— Jessica Wolf, CEO and Cofounder of Skye