2025 Instagram Reels: Plumpy'Nut, Aid Cuts, Soccer Grannies

The most-viewed Instagram videos from 2025 highlighted significant global issues and uplifting stories. Key reports included a look inside a Rhode Island factory that produces Plumpy'Nut, a specialized food used to treat malnourished children. Additionally, coverage focused on a unique tournament featuring soccer-playing 'grannies.'

These videos, created by journalists including Ryan Brown, Diaa Hadid, and Gabrielle Emanuel, garnered the highest engagement on the platform throughout the year. The content covered diverse topics ranging from humanitarian aid to sports and society.

One of the top-performing videos offered an inside look at a factory located in Rhode Island. This facility is dedicated to manufacturing Plumpy'Nut, a peanut-based paste designed to combat severe acute malnutrition in children. The production process is critical for delivering life-saving aid to vulnerable populations globally.

The video highlighted the scale of operations and the importance of this specific type of humanitarian aid. By visualizing the creation of this therapeutic food, the report provided insight into the logistics behind emergency nutrition efforts.

Another highly viewed segment covered a tournament for soccer-playing grannies. This story focused on the athletic and social activities of older women participating in competitive sports. The coverage emphasized the community and vitality surrounding this unique sporting event.

These videos demonstrated a strong audience interest in positive, community-driven stories that defy stereotypes about aging and athleticism. The tournament served as a celebration of health and social connection.

The visual reporting was attributed to a team of journalists who captured these stories for Instagram. The credited photographers and reporters included Ryan Brown, Diaa Hadid, Gabrielle Emanuel, and Ben de la Cruz. Their work spanned various categories including society, health, and sports.

The success of these reels indicates a high level of audience engagement with visual storytelling on the platform. The diverse range of topics, from factory floors to sports fields, showcased the breadth of reporting available to followers.

In summary, the Instagram landscape in 2025 was dominated by content that blended humanitarian awareness with human interest. The juxtaposition of the Plumpy'Nut factory in Rhode Island and the spirited soccer tournaments for grannies provided a snapshot of the year's most compelling narratives. These stories resonated with a wide audience, proving that impactful journalism thrives on social media.