Key Facts
- ✓ Nam Nyam is purchasing an unfinished factory in the Kolomna district of the Moscow region.
- ✓ The property was previously owned by a former local official.
- ✓ The acquisition price is reported to be below market value.
- ✓ More than 500 million rubles may be required to complete construction.
- ✓ The purchase is driven by rising demand for ready-to-eat meals.
- ✓ Market consolidation is pushing companies toward vertical integration.
Quick Summary
The meal delivery service Nam Nyam is expanding its physical infrastructure with the purchase of an unfinished industrial plant in the Kolomna district of the Moscow region. The facility was previously owned by a former local official.
The deal is characterized by a purchase price below current market rates. To bring the facility online, the company plans to invest over 500 million rubles in construction completion costs. This acquisition reflects a broader industry trend where delivery platforms are moving toward vertical integration to control production and reduce reliance on third-party suppliers.
The Acquisition Details
According to the available information, the Nam Nyam service has secured a deal to acquire a significant industrial asset. The property is located in the Kolomna district of the Moscow region, an area known for its industrial potential.
The facility itself is currently an unfinished construction project. It previously belonged to a former local official, adding a layer of historical context to the transaction. The financial terms of the deal are notably favorable for the buyer, with the property being sold below market value.
The acquisition represents a major capital commitment for the delivery service. The estimated cost to complete the construction and make the facility operational is substantial.
- Buyer: Nam Nyam delivery service
- Location: Kolomna district, Moscow region
- Property status: Unfinished factory
- Previous owner: Former local official
- Pricing: Below market value
Investment & Construction
Turning the unfinished structure into a fully operational food production hub requires significant capital. The estimated investment required to finish the construction exceeds 500 million rubles.
This capital injection is necessary to transform the raw industrial space into a modern facility capable of supporting the logistics of a major delivery service. The investment underscores the company's commitment to establishing a physical footprint in the region.
The move to acquire and develop this specific asset suggests a calculated strategy to secure production capabilities at a favorable entry point.
For the completion of the construction, more than 500 million rubles may be required.
Market Drivers 📈
The decision by Nam Nyam to purchase production assets is not an isolated incident but rather a response to shifting market dynamics. The food delivery sector is currently experiencing a period of intense growth and structural change.
Specifically, there is a surge in demand for ready-to-eat meals. As consumers increasingly prioritize convenience, the market for prepared food continues to expand rapidly. This growth attracts new players and forces existing ones to scale quickly.
Consequently, the industry is seeing significant consolidation. Major players are looking to differentiate themselves not just through technology and logistics, but through control over the actual food production process. This leads to the creation of vertically integrated businesses, where a single company controls multiple stages of production and distribution.
Key market forces driving this acquisition include:
- Rapidly growing consumer demand for prepared meals
- Intensifying competition among delivery platforms
- The strategic need for vertical integration
- Opportunities to acquire assets at favorable prices
Strategic Implications
By acquiring its own production facility, Nam Nyam is positioning itself to gain greater control over quality, costs, and supply chain stability. Owning the means of production allows the service to reduce dependency on external catering partners and potentially offer a more consistent product to its customers.
This vertical integration strategy is becoming a defining characteristic of the modern food tech ecosystem. Companies that successfully integrate manufacturing with their delivery logistics are likely to emerge as long-term leaders in the sector.
The Kolomna facility could serve as a central kitchen or production hub, streamlining operations and improving margins. It represents a shift from being a pure logistics company to becoming a comprehensive food production and delivery entity.
Looking Ahead
The acquisition of the Kolomna factory marks a pivotal moment for Nam Nyam as it transitions toward a vertically integrated business model. The investment of over 500 million rubles into construction completion signals a long-term commitment to owning production infrastructure.
As the market for food delivery matures, the ability to control the entire lifecycle of a meal—from kitchen to customer—will likely become the standard for success. This deal positions Nam Nyam to compete aggressively in a consolidating market by securing its own manufacturing capabilities at a strategic price point.








