Quick Summary
- 1Apple launched its latest smartwatch fleet in September, including the Series 11, SE 3, and Ultra 3, with immediate price drops on new models and common discounts on recent predecessors.
- 2The last-gen Apple Watch Ultra 2 is on sale starting at $549, matching its lowest price to date, while the new Series 11 offers modest discounts of $20-$22 off MSRP.
- 3The Apple Watch Series 10 remains a strong value, with the 46mm GPS variant available for an all-time low of $279 at Walmart, offering features comparable to the newer Series 11.
- 4The new Apple Watch SE 3 represents a significant upgrade over its predecessor, adding an always-on display and the S10 chip, though deals are currently modest at around $10 off.
Quick Summary
Apple's September smartwatch refresh has triggered immediate price adjustments across the entire lineup, creating a buyer's market for those seeking premium wearables. The latest fleet includes the Apple Watch Series 11, the Apple Watch SE 3, and the Apple Watch Ultra 3, each offering distinct feature sets that reflect their respective price points.
While the newest models command premium pricing, significant discounts have already emerged on both current and previous-generation devices. The Series 10 and Ultra 2 remain compelling options, with common discounts that make them attractive alternatives to the latest releases. For budget-conscious shoppers, the last-gen SE continues to offer exceptional value when found at deep discounts.
The New Flagship: Series 11
The Apple Watch Series 11 represents an iterative evolution of Apple's flagship wearable, offering subtle refinements rather than a complete redesign. The new model features a more power-efficient 5G modem and a more scratch-resistant display, delivering an additional 6 hours of battery life over the Series 10. It also maintains the slimmest profile in the Apple Watch lineup to date.
Health features see notable expansion with the Series 11, which is the first model to offer FDA-cleared hypertension notifications out of the box. This capability has since been extended to both the Series 9 and Ultra 2 through software updates. However, for those already owning the Series 10, the upgrade may feel incremental rather than essential.
Current deals on the Series 11 remain modest. The 42mm GPS configuration is available at Amazon and Walmart starting at $379—a $20 discount from its MSRP. The larger 46mm GPS model commands $407.47 at Walmart, representing a mere $22 reduction. Both prices sit significantly above their recent historical lows.
The Value Champion: Series 10
The Apple Watch Series 10 continues to hold its own as a compelling alternative to the newer Series 11, especially for those prioritizing value over the latest features. It packs the same S10 SiP chip found in the Series 11, ensuring identical performance for core tasks. The device also supports fast-charging and features a gorgeous wide-angle OLED display.
Feature parity extends to health monitoring, where the Series 10 includes both depth and water temperature sensors, along with FDA-cleared sleep apnea detection. Hypertension notifications are available via the watchOS 26 update, making the Series 10 nearly as capable as its successor for most users.
Deals on the Series 10 are substantially more attractive than the Series 11. The 42mm GPS model is currently available at Walmart for $249, representing a $150 discount. The larger 46mm GPS variant is even more compelling, offered at $279—an all-time low and an $80 reduction from its MSRP.
The Entry-Level Upgrade: SE 3
The Apple Watch SE 3 represents the most significant upgrade in Apple's current lineup, transforming the entry-level model into a feature-rich wearable. It now includes the same S10 chip found in flagship models, enabling advanced capabilities like double tap gestures and on-device Siri processing.
Key additions to the SE 3 include an always-on display—a feature previously reserved for premium models—along with 5G connectivity, fast-charging support, and direct audio playback from the wrist. Health features have been expanded with a wrist-temperature sensor for retrospective ovulation tracking, breathing disturbance alerts, and a new Sleep Score feature.
Notably, the SE 3 lacks certain premium health features found in the Series and Ultra models, including EKG functionality, blood oxygen monitoring, and hypertension notifications. Current deals are modest, with the 40mm GPS model available for $239 ($10 off) and the 44mm version at $269 ($10 off) at Amazon and Walmart.
The Rugged Alternative: Ultra Models
The Apple Watch Ultra 3 remains the pinnacle of Apple's wearable technology, offering the most features, sensors, and ruggedness available. It features a larger, wide-angle OLED display with a 1Hz refresh rate and thinner bezels, plus both satellite and 5G connectivity. Battery life has been extended from 36 to 42 hours, providing marginal but meaningful improvement for extended use.
For those seeking rugged capabilities without the Ultra 3's premium price, the Apple Watch Ultra 2 offers exceptional value. It runs on the older S9 SiP and features Apple's second-generation ultra wideband chip, but maintains precise GPS tracking, diving-friendly sensors, and long-lasting battery life. The differences from the Ultra 3 are minimal for most users.
Deals on the Ultra models vary significantly. The Ultra 3 recently dropped to an all-time low of $699.99 but is currently available at Amazon starting at $779.99 with various bands. The Ultra 2 presents a stronger value proposition, available at Amazon starting at $549 with Alpine or Trail Loop bands—matching its lowest price to date. Best Buy offers the Ultra 2 with an Ocean Band for $599.
The Legacy Option: Last-Gen SE
The 2022 Apple Watch SE (second-gen) remains a viable option for budget-conscious buyers who don't require the latest features. It utilizes the same chipset as the Series 8, which still performs well for everyday tasks, but includes fewer sensors and lacks an always-on display. The design is slightly outdated compared to newer models.
These omissions may disqualify it for some users, but for those seeking basic smartwatch functionality at a compelling price point, the last-gen SE delivers solid value. It handles notifications, fitness tracking, and core Apple Watch features without the premium price of newer models.
The best deals on the last-gen SE are currently found at Walmart, where the 40mm GPS model is available for $129—a $120 discount and its best price to date. The larger 44mm GPS configuration is offered at $159, also a $120 reduction and an all-time low.
Making Your Choice
When selecting an Apple Watch, the general recommendation is to buy the newest model you can afford to ensure continued software support. The latest update, watchOS 26, launched in September on Series 6 and newer models, leaving Series 5 and older devices without access to new features.
For most buyers, the Series 10 at $279 offers the best balance of features and value, delivering nearly identical performance to the Series 11 at a substantial discount. Budget shoppers should consider the Ultra 2 at $549 for premium features or the last-gen SE at $129 for essential functionality.
The SE 3 and Ultra 3 currently offer limited discounts, making them less attractive for immediate purchase unless specific features are required. As the new models mature, more significant price drops are likely to emerge.
Frequently Asked Questions
Apple launched three new smartwatch models in September 2026: the Apple Watch Series 11, the Apple Watch SE 3, and the Apple Watch Ultra 3. Each model targets different user needs and price points, from entry-level to premium rugged devices.
The Apple Watch Series 10 currently offers the best value, with the 46mm GPS model available for $279 at Walmart—an all-time low price. It includes the same S10 chip as the newer Series 11 and most of the same features at a significant discount.
The Apple Watch SE 3 represents a major upgrade over its predecessor, adding an always-on display, 5G connectivity, fast-charging support, and the S10 chip. It also introduces health features like a wrist-temperature sensor, breathing disturbance alerts, and a new Sleep Score feature.
The Apple Watch Ultra 2 is currently available at Amazon starting at $549 with Alpine or Trail Loop bands, matching its lowest price to date. This represents a $250 discount from its original price and offers premium features at a substantial savings compared to the newer Ultra 3.









