Quick Summary
- 1Apple TV+ launched in 2019 and has grown into a powerhouse of original series and films.
- 2The standalone subscription costs $12.
- 3New subscribers can access a 7-day free trial, with new Apple devices including a 3-month trial.
- 4The service is available across all major platforms and is included in Apple One bundles.
Quick Summary
Apple TV+ has evolved from a newcomer into a major player in the streaming landscape since its 2019 launch. The platform is now home to award-winning originals like Ted Lasso and Killers of the Flower Moon, offering a curated library of premium content.
While its release schedule differs from competitors, Apple TV+ maintains a focus on quality over quantity. The service is frequently bundled with new Apple devices, making it accessible to millions of users worldwide.
Service Overview & Content
Apple TV+ is an award-winning streaming service featuring Apple Originals—exclusive series, movies, and documentaries. New content is added monthly, expanding an already substantial library.
Since its debut, the platform has grown to include over 180 series and more than 80 original films. Its programming strategy prioritizes high-caliber productions that appeal to a broad audience.
Key highlights from the library include:
- Ted Lasso - The acclaimed comedy series
- Severance - The hit psychological thriller
- Killers of the Flower Moon - Martin Scorsese's feature film
- CODA - The first streaming service film to win an Academy Award
While Apple TV+ may not boast a massive library like Netflix, it has long maintained a "quality over quantity" approach to its original programming.
Pricing & Subscription Plans
Apple TV+ offers a single subscription plan with no ad-supported tiers. The standard monthly rate is $12.99, which reflects a recent price adjustment.
The subscription cost increased by $3 on August 21, 2025, rising from the previous rate of $9.99/month. This change aligns the service with broader market trends in the streaming industry.
For students, there is a discounted option available:
- Apple Music Student Plan - Includes Apple TV+ for $5.99/month
Additionally, Apple TV+ is part of the Apple One bundled service, which combines multiple Apple subscriptions into one package.
Bundles & Add-Ons
Apple TV+ is included in the Apple One subscription bundle, which offers several tiers to suit different needs.
The Individual plan provides four services for $19.95/month:
- Apple Music
- Apple TV+
- Apple Arcade
- 50GB iCloud+ storage
The Premier plan costs $37.95/month and adds:
- Apple News+
- Apple Fitness+
- 2TB iCloud+ storage upgrade
For sports enthusiasts, MLS Season Pass is available as a separate subscription starting at $14.99/month. Apple TV+ subscribers receive a $2 discount on this service.
Free Trials & Access
New subscribers can access a 7-day free trial by visiting the Apple TV+ homepage or app. The trial begins immediately upon activation.
Apple device owners receive an extended trial period. New iPhones, iPads, Apple TVs, and Mac computers come with a 3-month Apple TV+ trial that requires manual activation through the Apple TV app.
In both cases, subscriptions automatically renew at the standard $12.99/month rate once the trial period ends.
Apple TV+ is widely available across platforms:
- Apple devices (iPhone, iPad, Mac, Apple TV)
- Smart TVs from various manufacturers
- Streaming devices (Roku, Amazon Fire TV, Google TV)
- Gaming consoles (PlayStation, Xbox)
- AirPlay compatibility for unsupported devices
Key Takeaways
Apple TV+ has established itself as a premium streaming destination with a focus on exclusive, high-quality content. Its library features award-winning series and films that appeal to diverse audiences.
The service offers flexible access through standalone subscriptions, Apple One bundles, and student discounts. With a 7-day free trial and extended trials for new Apple devices, it remains accessible to potential subscribers.
Available on virtually all modern streaming platforms, Apple TV+ provides a seamless viewing experience across devices. Its continued growth and investment in original programming suggest a strong future in the competitive streaming market.
Frequently Asked Questions
Apple TV+ costs $12.99 per month for a standalone subscription. This price increased from $9.99 in August 2025. The service is also included in Apple One bundles starting at $19.95/month.
Yes, new subscribers can access a 7-day free trial through the Apple TV+ website or app. Additionally, new Apple devices come with a 3-month trial that must be manually activated.
Apple TV+ features exclusive originals including series like Ted Lasso and Severance, plus films such as Killers of the Flower Moon. The library contains over 180 series and 80 films, with new content added monthly.
Apple TV+ is available on Apple devices (iPhone, iPad, Mac, Apple TV), smart TVs, streaming devices (Roku, Amazon Fire TV, Google TV), and gaming consoles (PlayStation, Xbox). It also supports AirPlay for compatible devices.
