Key Facts
- ✓ The DB Supermercados unit in Compensa, Manaus, officially reopened on January 15 as a hybrid wholesale-retail establishment.
- ✓ The renovated store spans over six thousand square meters and features an expanded parking lot with 120 spaces.
- ✓ Operating hours have been extended to run daily from 7:00 AM to 10:00 PM to accommodate a wider range of customers.
- ✓ Customers can now pay for their grocery baskets in up to three interest-free installments using any credit card, including the Cartão DB.
- ✓ The success of this hybrid format has already led to plans for a fourth unit, which will be located in the Nova Cidade neighborhood.
A New Era for Compensa
The Compensa neighborhood in Manaus has witnessed a significant transformation in local retail. On January 15, the DB Supermercados unit located on Avenida Padre Agostinho officially reopened its doors, marking a new phase for the establishment. This revitalization is not merely cosmetic; it represents a strategic shift in the store's operational model to better serve the diverse needs of the community.
With a constructed area of over six thousand square meters, the location has been completely remodeled to offer greater comfort, modernity, and variety. The reopening ceremony began at 8:00 AM, but the store's regular schedule has now been set to accommodate early risers and evening shoppers alike. This expansion reflects the Grupo DB's commitment to adapting to the rhythm of daily life in the Amazonian capital.
Hybrid Model & Expanded Hours
The core of this transformation is the adoption of the Atacado e Varejo (Wholesale and Retail) model. This hybrid approach allows the store to cater simultaneously to families doing their daily shopping and small entrepreneurs seeking bulk savings. By merging these two concepts, the unit aims to provide a one-stop solution for varied consumer demands.
Operational hours have been significantly extended to maximize accessibility. The store now functions daily from 7:00 AM to 10:00 PM. This extended window ensures that customers can shop at their convenience, regardless of their work schedules. Key enhancements to the facility include:
- Over 6,000 square meters of retail space
- Expanded parking with 120 available spots
- Exclusive and competitive pricing offers
- Modernized interior layout for better flow
"The format is a success among Amazonian families, which is why we are investing in the fourth unit with this profile."
— Gabriel Pedrosa, Director of Marketing and Expansion, Grupo DB
Financial Flexibility for Shoppers
In addition to physical upgrades, the store has introduced a major financial benefit for its customers. The DB Atacado e Varejo now facilitates the payment of the rancho—a traditional grocery basket—through installments. This payment option is available in up to three interest-free payments.
Crucially, this flexibility applies to any credit card, broadening access for a wider demographic. This includes the proprietary Cartão DB, further incentivizing loyalty to the brand. This move is designed to ease the financial burden on families and small business owners during economically challenging times.
Market Success and Future Plans
The decision to expand this format was driven by strong consumer reception. According to Gabriel Pedrosa, the Director of Marketing and Expansion for Grupo DB, the hybrid model has yielded expressive results. He notes that the format has become a success among Amazonian families, validating the group's investment strategy.
"The format is a success among Amazonian families, which is why we are investing in the fourth unit with this profile,"
said Pedrosa regarding the expansion. The positive public acceptance has encouraged further investment in the region. The group is already working to inaugurate another store in this same format soon.
The next location is anticipated to be installed in the Nova Cidade neighborhood, located in the northern zone of Manaus. This expansion is part of a broader strategy to modernize the group's footprint across the capital.
Looking Ahead
The revitalization of the Compensa unit and the planned expansion to Nova City underscore a robust strategy of growth and modernization. By prioritizing accessibility and variety, Grupo DB aims to offer more complete experiences to the Manauara consumer. The hybrid wholesale-retail model appears to be a cornerstone of this strategy, blending the efficiency of bulk purchasing with the convenience of retail shopping.
As the group continues to implement this model across Manaus, customers can expect a consistent standard of service that emphasizes economic efficiency and modern convenience. The success of the Compensa location serves as a blueprint for future developments within the DB Supermercados network.
