TikTok Jingle Lands in National TV Ad

A homemade jingle on TikTok has transformed into a national advertising campaign for one creator. Romeo Bingham's catchy tune for Dr Pepper captured the attention of millions online and, eventually, the brand itself.

The audio was featured in a commercial that aired during the College Football Playoff National Championship, marking a significant crossover from social media to traditional broadcast television. The event has sparked widespread praise and curiosity about the creator's journey.

The journey began on December 23, when Bingham posted a video featuring a simple, catchy tune. The lyrics were straightforward: "Dr Pepper, baby, it's good and nice."

The video quickly gained traction, amassing over 44 million views and 50,000 comments. The engagement was immediate and intense, with users and brands alike taking notice of the audio.

Before the TV commercial aired, the TikTok community had already begun speculating about a potential partnership. The momentum was undeniable.

• Over 44 million views on the original TikTok video
• 50,000 comments from users and brands
• Posted on December 23, 2025

The speculation turned to reality when Dr Pepper incorporated the jingle into a national primetime commercial. The ad aired during the College Football Playoff National Championship, a major sporting event that attracted over 20 million viewers in 2025.

Social media users quickly recognized the audio from their feeds. The transition from a phone screen to a television broadcast was seamless, prompting an outpouring of support for Bingham.

SO proud of you @Romeo!! Well deserved! 🥹❤️

The collaboration appeared to be in the works for several weeks leading up to the game. On December 31, Dr Pepper commented on Bingham's video, instructing them to check their direct messages.

The success of the Dr Pepper partnership has created a ripple effect across the marketing industry. Several other companies have reached out to Bingham for potential collaborations.

Brands that have expressed interest or initiated partnerships include:

• Buffalo Wild Wings
• Panera Bread
• Hyundai
• Vita Coco

Vita Coco moved quickly, posting a jingle created by Bingham on their own TikTok account on January 16. The beverage brand captioned the video, "jingle stays on repeat."

The terms of the deal between Bingham and Dr Pepper have not been publicly disclosed. Neither party has responded to requests for comment regarding the financial specifics of the arrangement.

This event underscores the growing power of the creator economy. Bingham is capitalizing on the momentum by operating a website that offers the "Dr Pepper effect" to other brands.

Public reaction has been overwhelmingly positive, with many users expressing hope that the creator was compensated fairly for the use of their intellectual property. The viral nature of the content has led to organic promotion for the brand.

I'm buying a Dr Pepper just because.

The collaboration serves as a case study for how user-generated content can bridge the gap between casual social media posting and professional advertising campaigns.

The story of Romeo Bingham's jingle highlights a significant shift in how brands connect with audiences. Social media platforms are no longer just for entertainment; they are viable scouting grounds for marketing talent.

As more brands look to capitalize on viral trends, the pathway from a TikTok video to a national commercial may become increasingly common. The success of this specific collaboration sets a precedent for future cross-platform marketing efforts.