Key Facts
- ✓ Samsung TV Plus has surpassed 100 million monthly active users globally, marking a major milestone for free ad-supported streaming.
- ✓ The platform experienced a significant 25% year-over-year increase in total streaming hours during 2025.
- ✓ Engagement levels reached new heights, driven primarily by the availability of marquee live events on the service.
- ✓ The service's collection of FAST channels delivered double-digit viewership growth throughout the entire year.
- ✓ This achievement highlights a growing consumer shift toward free, ad-supported streaming television options.
A New Milestone
The landscape of free streaming television has reached a pivotal moment. Samsung TV Plus has officially crossed the 100 million monthly active user threshold on a global scale, solidifying its position as a major player in the digital entertainment space.
This achievement comes as the platform reports a remarkable 25% year-over-year increase in total streaming hours. The surge in viewership highlights a growing consumer appetite for free, ad-supported streaming television (FAST) channels that offer premium content without subscription fees.
The Numbers Behind Growth
2025 proved to be a breakout year for the streaming service. The company reported that its FAST channels delivered double-digit viewership growth, a testament to the platform's expanding appeal and content strategy.
Key metrics from the report include:
- Global monthly active users exceeding the 100 million benchmark
- A 25% increase in total streaming hours compared to the previous year
- Record-breaking engagement levels throughout 2025
This growth trajectory demonstrates the platform's ability to capture and retain a massive audience in an increasingly competitive streaming market.
Drivers of Engagement
What fueled this dramatic expansion? The growth was largely attributed to a strategic focus on marquee live events. By securing rights to high-profile broadcasts, Samsung TV Plus transformed its platform from a passive viewing experience into a destination for real-time entertainment.
The integration of live events created a sense of urgency and community among viewers. This approach not only boosted viewership numbers but also increased overall engagement, as users spent more time on the platform to catch their favorite programs.
The growth was largely fueled by marquee live events.
The FAST Channel Revolution
Samsung TV Plus represents the evolution of free ad-supported television. Unlike traditional cable or subscription-based streaming services, FAST channels offer a linear viewing experience with curated content at no cost to the consumer.
The platform's success signals a shift in how audiences consume media. Viewers are increasingly seeking value-driven options that provide quality entertainment without the burden of monthly subscriptions. Samsung's ability to aggregate a broad collection of channels under one umbrella has been central to its widespread adoption.
Global Reach & Impact
Reaching the 100 million user mark on a global basis underscores the universal appeal of the service. This milestone is not limited to a single region but reflects a worldwide trend toward accessible streaming options.
The platform's expansion has likely contributed to a larger ecosystem of content creators and advertisers looking to reach a diverse, engaged audience. As the service continues to grow, it establishes itself as a formidable competitor to traditional broadcasting models.
Looking Ahead
Samsung TV Plus has firmly established itself as a leader in the FAST market. With a user base exceeding 100 million and engagement metrics hitting new heights, the platform is well-positioned for future innovation.
The focus on live events and a diverse channel lineup has proven to be a winning formula. As the streaming wars continue, Samsung's free, ad-supported model offers a compelling alternative for viewers worldwide.
