Quick Summary
- 1OpenAI projects a $14 billion loss for 2026, triple the previous year's deficit, with cumulative losses reaching $44 billion through 2028.
- 2Deutsche Bank forecasts an even steeper negative cash flow of $143 billion between 2024 and 2029, highlighting the massive capital requirements.
- 3Market dominance is eroding rapidly, with ChatGPT's share dropping from 87% to 68% and enterprise market share halving to 27%.
- 4Sora video generation faces unsustainable economics at $1.
Unprecedented Scale
Internal documents have unveiled a financial trajectory for OpenAI that defies historical precedents in the technology sector. The company is projecting a net loss of $14 billion in 2026, a figure that represents a tripling of its deficit from the previous year.
These revelations paint a picture of a company operating in absolutely uncharted territory. The scale of capital required to maintain operations and development is staggering, with cumulative losses expected to hit $44 billion between 2023 and 2028 before any hope of profitability emerges.
The path forward is paved with immense financial challenges, yet the company maintains a long-term vision of significant returns. The question remains whether the market will sustain such losses in pursuit of artificial general intelligence.
The Financial Reality
The numbers emerging from internal financial planning paint a stark picture of the AI arms race. OpenAI's projections show a slow climb out of a deep financial hole, with profitability not expected until 2029.
According to financial models, the company expects to generate $100 billion in revenue by 2029, finally posting a profit of $14 billion. However, external analysis from major financial institutions suggests the reality could be far more severe.
Deutsche Bank's independent calculations paint an even bleaker scenario. Their analysts project a negative free cash flow of $143 billion spanning from 2024 through 2029.
"Ни один стартап в истории не работал с убытками в таких масштабах. Мы находимся на абсолютно неизведанной территории."
The translation of this sentiment is clear: no startup in history has ever operated with losses of this magnitude. The industry is navigating financial waters that have never been charted before.
"Ни один стартап в истории не работал с убытками в таких масштабах. Мы находимся на абсолютно неизведанной территории."— Financial Analysts
Sora's Cost Crisis
While text-based AI models have their own economic challenges, the generative video sector faces an even more precarious financial model. Sora, the company's flagship video generation tool, is reportedly costing significantly more to operate than previously understood.
Based on estimates, generating a single 10-second video clip costs approximately $1.30. When scaled to current usage volumes, this translates to $15 million in daily expenses, or a staggering $5.4 billion annually.
The economic sustainability of such a model is questionable at best. Bill Peebles, the head of Sora, has publicly acknowledged these structural issues.
"Экономика сейчас абсолютно неустойчива."
This admission regarding the current instability of the economics suggests that significant technological breakthroughs or pricing restructuring will be necessary to make video generation a viable business proposition.
Market Share Erosion
Financial losses are only one part of the equation; market dominance is rapidly evaporating as well. The competitive landscape has shifted dramatically, with OpenAI losing ground across multiple key sectors.
In the consumer space, ChatGPT has seen its market share contract from 87% to 68% over the past year. This 19-point drop coincides with the rise of competitors, most notably Google Gemini, which grew from 5.4% to 18.2%.
The situation is even more dire in the enterprise market, where high-value contracts drive substantial revenue. OpenAI has lost half of its market share, falling from 50% in 2023 to just 27% today.
- Anthropic's Claude now leads with 32% market share
- Google Gemini is gaining traction in enterprise solutions
- OpenAI has lost 23 percentage points in one year
This erosion of market position creates a dangerous feedback loop: as competitors gain ground, they gather more data and revenue to improve their models, potentially widening the gap further.
Expert Warning Signs
Industry veterans are watching these developments with growing alarm. The combination of massive cash burn and declining market share is triggering memories of previous tech bubbles and crashes.
George Noble, a former Fidelity manager with decades of experience, offered a stark assessment of the situation. He has observed the collapse of numerous companies over the years and sees familiar patterns emerging.
"OpenAI разваливается на глазах в реальном времени. Я наблюдал крах компаний десятилетиями. Здесь все тревожные признаки."
The translation captures the urgency: OpenAI is falling apart in real-time before our eyes. Noble notes that he has watched companies crash for decades, and all the warning signs are present here.
These observations from seasoned financial professionals add weight to the concerns about the company's long-term viability, suggesting that the current trajectory may be unsustainable without significant strategic changes.
Looking Ahead
The road to 2029 represents a high-stakes gamble on the future of artificial intelligence. OpenAI must navigate a complex landscape of financial constraints, competitive pressures, and technological hurdles.
Success will require balancing the immense costs of training and operating advanced AI models with the need to maintain market relevance and customer loyalty. The projected $100 billion revenue target by 2029 seems distant given current trends.
Key factors to watch include:
- Breakthroughs in model efficiency to reduce operating costs
- Strategic partnerships to offset cash burn
- Product differentiation against increasingly capable competitors
- Regulatory environment changes affecting AI development
As the company burns through capital at an unprecedented rate, the window for achieving its ambitious goals continues to narrow. The next few years will determine whether this becomes the most successful tech turnaround in history or a cautionary tale about the limits of capital-intensive innovation.
"Экономика сейчас абсолютно неустойчива."— Bill Peebles, Head of Sora
"OpenAI разваливается на глазах в реальном времени. Я наблюдал крах компаний десятилетиями. Здесь все тревожные признаки."— George Noble, Former Fidelity Manager
Frequently Asked Questions
OpenAI expects to lose $14 billion in 2026, triple the 2025 deficit, with cumulative losses reaching $44 billion between 2023 and 2028. Deutsche Bank projects negative free cash flow of $143 billion between 2024 and 2029.
Generating a 10-second video clip costs approximately $1.30, which translates to $15 million daily or $5.4 billion annually at current usage volumes. The head of Sora has publicly stated that the current economics are 'absolutely unstable.'
ChatGPT's market share fell from 87% to 68% over the past year. In the enterprise sector, OpenAI's share dropped from 50% to 27%, losing the top position to Anthropic's Claude at 32%.
The company projects reaching profitability in 2029 with $14 billion in profit on $100 billion in revenue, following cumulative losses of $44 billion from 2023 through 2028.










