Key Facts
- ✓ ChargePoint is installing new public EV charging stations at rental car facilities in Wisconsin.
- ✓ The expansion includes locations in both Appleton and Madison, covering airport and neighborhood branches.
- ✓ The charging stations are available to the general public, not exclusively for rental car customers.
- ✓ This move represents a strategic effort to increase EV charging accessibility in key urban areas.
- ✓ The initiative leverages existing rental car infrastructure to support the growing number of electric vehicles.
Quick Summary
ChargePoint is expanding its public charging network by installing new stations at rental car facilities throughout Wisconsin. This initiative represents a strategic move to increase charging accessibility in key locations.
The rollout includes installations at both airport terminals and neighborhood branches in Appleton and Madison. Notably, these charging stations are designed for public use, extending access beyond just those renting electric vehicles.
Strategic Locations 🚗
The expansion focuses on high-traffic areas where charging access is most needed. By targeting rental car facilities, ChargePoint leverages existing infrastructure and prime real estate.
Key locations for the new installations include:
- Airport rental car lots in Appleton
- Neighborhood branches in Madison
- Publicly accessible charging stations
- Convenient spots for travelers and locals
This placement strategy ensures that the chargers serve a dual purpose: supporting rental fleets while providing essential infrastructure for the broader community of EV drivers.
Public Access Model
A significant aspect of this rollout is the public availability of the charging stations. While located on rental car property, the infrastructure is not exclusive to renters.
This approach addresses a common challenge in EV infrastructure: the need for more charging points in accessible, everyday locations. By opening these stations to all EV drivers, ChargePoint is effectively increasing the density of the charging network in urban and suburban areas.
The move aligns with broader trends in the industry, where charging providers are seeking to maximize the utility and reach of their hardware investments.
Impact on Wisconsin 🌍
For Wisconsin, this expansion marks a notable step in the state's EV infrastructure development. The addition of chargers in Appleton and Madison strengthens the network in two of the state's key metropolitan areas.
Increased charging availability can help alleviate range anxiety for current EV owners and make the transition to electric vehicles more appealing for prospective buyers. The presence of reliable public charging is often cited as a critical factor in consumer adoption decisions.
By integrating charging into rental car facilities, the infrastructure becomes part of the daily transportation ecosystem, visible and accessible to a wide audience.
Looking Ahead
This initiative by ChargePoint highlights a growing trend of repurposing existing commercial spaces for EV charging. Rental car lots, with their ample space and strategic locations, are becoming natural hubs for charging infrastructure.
The success of this model in Wisconsin could pave the way for similar expansions in other regions. As the EV market continues to grow, the demand for convenient and reliable charging will only increase, driving further innovation in where and how charging stations are deployed.
For now, drivers in Appleton and Madison can look forward to more options for keeping their vehicles charged, whether they are renting an EV or driving their own.










