Best Buy's Winter Sale: Top 10 Tech Deals to Grab Now

Good deals are often hard to come by at the beginning of the year, which is precisely what makes the current Best Buy Winter Sale worth checking out. The ongoing sales event features discounts on everything from big-ticket OLED TVs to smaller electronics, including fitness trackers that can help you achieve your New Year’s resolutions.

There are also solid deals to be had on laptops, Bose headphones, and other tech, many of which are matching their best prices to date. The sale ends on January 19th, meaning you have the rest of the weekend to shop. Below, we’ve rounded up the deals—both big and small—that are genuinely worth your attention.

For those seeking a cinematic experience at home, the sale features two standout OLED television deals. The LG B5 OLED TV (77-inch) has fallen to a new low of $1,499.99 at Best Buy, a $1,500 discount from its original price of $2,999.99. While considered one of LG’s budget-friendly options, the B5 delivers impressive image quality with rich colors, deep blacks, and great viewing angles. It supports both Dolby Vision and Dolby Atmos, and its gaming specs are robust, featuring a 120Hz panel, variable refresh rate, and four HDMI 2.1 ports.

For a more premium option, the Sony Bravia 8 II (65-inch) is available for $2,399.99—a $900 reduction. This model was named "King of TV" at the Value Electronics’ 2025 TV Shootout. It delivers deep blacks, excellent shadow detail, and superior image processing that makes lower-quality 1080p content look noticeably cleaner. It runs on Google TV and features a 120Hz panel with two HDMI 2.1 ports for 4K gaming.

Audio enthusiasts can find significant savings on Bose products. The first-generation QuietComfort Ultra Headphones are on sale for $279 ($150 off) in select colors, matching their all-time low. These over-ear headphones are favored for travel due to their foldable design, lightweight comfort, and 24-hour battery life. They offer top-tier active noise cancellation (ANC) and a natural-sounding transparency mode.

Additionally, the Bose SoundLink Micro (2nd Gen) portable Bluetooth speaker is available for $99 ($30 off). This pocketable speaker delivers solid sound with adjustable EQ via a companion app and offers up to 12 hours of battery life. It is rugged with an IP67 rating for dust and water resistance.

For fitness tracking, the Amazfit Active 2 is available for $84.99 ($15 off) at Best Buy, Amazon, and Target. It features a stainless steel case, bright OLED display, and up to nine days of battery life. The tracker supports over 160 sport types, includes menstrual cycle tracking, and offers offline maps with turn-by-turn navigation.

The sale extends to computing and mobile accessories. The latest 13-inch MacBook Air with the M4 chip is selling for $799.99 ($200 off). This model is well-suited for everyday tasks and multitasking, allowing users to connect two external displays with the lid open. It also features a 12-megapixel Center Stage webcam.

Smartphone deals include the Samsung Galaxy S25 FE (128GB), available for $448.99 ($200 off). This budget-friendly Android phone features a slim design, an IP68 rating for water and dust resistance, and a 6.7-inch display with a 120Hz refresh rate. For charging, Apple’s latest MagSafe Charger (2-meter) is available for $29.99 ($20 off), matching its lowest price to date.

Several other unique gadgets are included in the sale. The Shokz OpenFit 2 Plus wireless earbuds are available in blue for $149.95. These earbuds feature an open-ear design, onboard controls, and dedicated bass speakers, with the addition of wireless charging and Dolby Audio support.

For photography enthusiasts, the Polaroid Flip instant camera is priced at $199.99 ($20 off). This camera provides a nostalgic shooting experience, producing vintage-style photos that are sharper and more consistently in focus than similar models. It includes modern features like Bluetooth, USB-C charging, and a companion app for adjusting settings like exposure.

Best Buy's Winter Sale presents a diverse range of tech deals, from high-end OLED televisions to practical fitness trackers and audio gear. The event offers opportunities to acquire premium devices like the Sony Bravia 8 II or the Bose QuietComfort Ultra at significant discounts.

With the sale concluding on January 19th, the window to act on these offers is closing soon. Whether upgrading a home entertainment system or finding a new fitness companion, the current selection includes options that match or approach their best prices to date.