Key Facts
- ✓ Apple TV+ launched in 2019 and has grown to include over 180 original series and 80 films.
- ✓ The service received an Academy Award for its original film CODA in 2022, a first for any streaming platform.
- ✓ A recent price increase raised the monthly subscription from $9.99 to $12.99 on August 21, 2025.
- ✓ New Apple devices include a 3-month trial of Apple TV+, which requires manual activation through the Apple TV app.
- ✓ Apple TV+ is available on all major platforms, including smart TVs, streaming devices, and gaming consoles.
Quick Summary
Apple TV+ has evolved from a newcomer into a major player in the streaming landscape since its 2019 launch. The platform is now home to award-winning originals like Ted Lasso and Killers of the Flower Moon, offering a curated library of premium content.
While its release schedule differs from competitors, Apple TV+ maintains a focus on quality over quantity. The service is frequently bundled with new Apple devices, making it accessible to millions of users worldwide.
Service Overview & Content
Apple TV+ is an award-winning streaming service featuring Apple Originals—exclusive series, movies, and documentaries. New content is added monthly, expanding an already substantial library.
Since its debut, the platform has grown to include over 180 series and more than 80 original films. Its programming strategy prioritizes high-caliber productions that appeal to a broad audience.
Key highlights from the library include:
- Ted Lasso - The acclaimed comedy series
- Severance - The hit psychological thriller
- Killers of the Flower Moon - Martin Scorsese's feature film
- CODA - The first streaming service film to win an Academy Award
While Apple TV+ may not boast a massive library like Netflix, it has long maintained a "quality over quantity" approach to its original programming.
Pricing & Subscription Plans
Apple TV+ offers a single subscription plan with no ad-supported tiers. The standard monthly rate is $12.99, which reflects a recent price adjustment.
The subscription cost increased by $3 on August 21, 2025, rising from the previous rate of $9.99/month. This change aligns the service with broader market trends in the streaming industry.
For students, there is a discounted option available:
Additionally, Apple TV+ is part of the Apple One bundled service, which combines multiple Apple subscriptions into one package.
Bundles & Add-Ons
Apple TV+ is included in the Apple One subscription bundle, which offers several tiers to suit different needs.
The Individual plan provides four services for $19.95/month:
The Premier plan costs $37.95/month and adds:
For sports enthusiasts, MLS Season Pass is available as a separate subscription starting at $14.99/month. Apple TV+ subscribers receive a $2 discount on this service.
Free Trials & Access
New subscribers can access a 7-day free trial by visiting the Apple TV+ homepage or app. The trial begins immediately upon activation.
Apple device owners receive an extended trial period. New iPhones, iPads, Apple TVs, and Mac computers come with a 3-month Apple TV+ trial that requires manual activation through the Apple TV app.
In both cases, subscriptions automatically renew at the standard $12.99/month rate once the trial period ends.
Apple TV+ is widely available across platforms:
Key Takeaways
Apple TV+ has established itself as a premium streaming destination with a focus on exclusive, high-quality content. Its library features award-winning series and films that appeal to diverse audiences.
The service offers flexible access through standalone subscriptions, Apple One bundles, and student discounts. With a 7-day free trial and extended trials for new Apple devices, it remains accessible to potential subscribers.
Available on virtually all modern streaming platforms, Apple TV+ provides a seamless viewing experience across devices. Its continued growth and investment in original programming suggest a strong future in the competitive streaming market.
