Key Facts
- ✓ 21Shares launched BOLD, a Bitcoin-Gold ETP on the LSE
- ✓ The launch follows FCA retail approval
- ✓ The product addresses rising UK crypto demand
Quick Summary
21Shares has officially launched a new exchange-traded product (ETP) called BOLD on the London Stock Exchange (LSE). This innovative financial instrument combines exposure to both Bitcoin and Gold, offering investors a diversified asset within a single product.
The listing follows recent regulatory changes by the Financial Conduct Authority (FCA), which approved the retail sale of certain crypto-asset backed ETPs in the United Kingdom. This regulatory shift has opened the door for UK retail investors to access crypto-linked products through regulated exchanges for the first time.
The launch of BOLD is a direct response to increasing demand from UK investors seeking exposure to digital assets within a familiar investment framework. By combining the volatility of Bitcoin with the traditional safe-haven status of Gold, 21Shares aims to provide a balanced entry point into the crypto market. The product is now available for trading on the LSE, marking a significant milestone for crypto accessibility in the UK retail investment landscape.
Product Launch and Details
21Shares has introduced a new investment vehicle designed to bridge the gap between traditional finance and digital assets. The product, named BOLD, is an Exchange Traded Product (ETP) that tracks the performance of both Bitcoin and Gold. It is now listed and available for trading on the London Stock Exchange (LSE).
This launch represents a strategic move to cater to the growing interest in cryptocurrency among UK investors. By offering a product that combines the leading digital currency with the traditional stability of gold, 21Shares provides a unique proposition. The ETP structure allows investors to gain exposure to these assets without the need to manage the underlying cryptocurrencies directly.
The availability of BOLD on the LSE signifies a major step forward in the integration of crypto assets into the mainstream financial ecosystem. It allows investors to buy and sell the product through their existing brokerage accounts, simplifying the process of entering the crypto market.
Regulatory Shift in the UK 🇬🇧
The listing of BOLD is made possible by a significant policy change from the Financial Conduct Authority (FCA). The regulator recently approved the retail sale of crypto-asset backed ETPs, reversing previous restrictions that limited such products to professional investors only.
This regulatory green light has paved the way for asset managers to introduce crypto-linked products to the broader UK public. The FCA's decision reflects a growing acceptance of digital assets as a legitimate asset class and a desire to provide consumer protection through regulated channels.
The expansion of retail access to crypto products in the UK is a direct result of this regulatory evolution. It allows retail investors to participate in the digital asset market under the same regulatory umbrella that governs traditional equities and bonds.
Market Demand and Strategy
The introduction of the BOLD ETP is a direct response to rising UK crypto demand. As interest in digital assets continues to grow among retail investors, financial institutions are seeking ways to meet this demand with regulated and accessible products.
21Shares identified an opportunity to provide a solution that addresses both the desire for crypto exposure and the need for risk management. By pairing Bitcoin with Gold, the BOLD ETP offers a level of diversification that may appeal to investors who are cautious about the volatility of cryptocurrency alone.
This strategy highlights the evolving approach to crypto investment, moving away from pure speculation toward more balanced portfolio allocations. The availability of such a product on a major exchange like the LSE validates the increasing maturity of the crypto market.
Implications for UK Investors
The launch of BOLD on the LSE marks a new era for UK retail investors. It provides a regulated, accessible, and familiar way to invest in Bitcoin and Gold simultaneously.
Key benefits for investors include:
- Regulation: The product is listed on a regulated exchange, offering a layer of security and oversight.
- Accessibility: Investors can purchase BOLD through standard brokerage accounts, just like stocks or ETFs.
- Diversification: The combination of Bitcoin and Gold allows for exposure to both high-growth potential and traditional stability.
As the UK crypto landscape continues to evolve, products like BOLD are likely to play a significant role in shaping how retail investors build their portfolios. The collaboration between asset managers like 21Shares and regulators like the FCA is crucial for fostering a healthy and competitive market.


